Celebrity Chef Osama set to tour Jeddah

Chef Osama will be making personal appearances in selected Jeddah stores during September and will be introducing the amazing world of versatile, healthy, convenient and easy to follow recipes with the Braun Multiquick Complete.

"I am so looking forward to this forthcoming trip to Jeddah and am eager to interact with consumers to share some of my recipes and tips for great meals, especially with the help of the Braun Multiquick Complete. I have been a Braun fan from a very young age. Ever since the early days, Braun has become a reliable friend for me in the kitchen; my extra hand in the kitchen. Not only does it save me time but it also gives me the freedom to be more creative with my recipes!" said Chef Osama El-Sayed.

His first personal appearance will be on September 6th, 2007 at Extra Store, Jeddah, followed by a second appearance at the Danube Store on September 7th 2007. Consumers will be given the chance to meet Chef Osama and win recipe booklets for the tastiest Ramadan dishes, personally signed by the celebrity.

"Chef Osama is not only a man of great talent but a man of passion; this is the reason for his widespread popularity in the region. Our partnership with him will help us get even closer to our consumers and we are delighted that we will be with him as he tours Jeddah to share his expertise with Saudi consumers" said Habib Azar, Regional Business Manager, Braun.

Consumers will have the opportunity to experience first hand the essential upgraded Braun Multiquick Complete. Now with its two new functions, the Multiquick Complete, allows consumers to not only blend, chop, whisk, liquidize and mince but also slice and shred effortlessly and quickly.

Exclusive dinner with Chef Osama in Jeddah

In addition to Chef Osama's tour, Braun is running a promotion to win a seat at an exclusive dinner with Chef Osama. The promotion is running in main outlets throughout Jeddah from August 21st to September 2nd. Consumers will have the chance to enter a raffle draw to win a place at this special dinner in Jeddah.

The event will also provide winners the opportunity to dive into the world of great culinary expertise, ask Chef Osama about any recipe and go home with a few secret tips for the kitchen. He will be on hand to enrich your Ramadan table and offer consumers family healthier, tastier diversified dishes.

Procter and Gamble's Braun partnership with Chef Osama presents a leading team for food preparation solutions. Both Chef Osama and Braun represent all that is simple, easy, convenient and versatile for cooking. Osama, a household name, brings his international culinary experience to the kitchen, whilst Braun offers quality, German craftsmanship, leading technology, cutting edge design and innovation. Braun also boasts world renowned heritage making it one of the top-selling brands in the Middle East.