SAP takes largest-ever presence at GITEX 2007

SAP and its ecosystem of partners will help customers transform their business technology, industry by industry seeking solutions that help them become more agile and competitive.

The show offers SAP the platform to bring together its team of professionals and partners to share knowledge, expertise, industry-leading vision, and product roadmaps with their valued customers and prospects.

At the exhibition SAP will emphasize three key qualities that make SAP the trusted partner for more than 39,000 companies of all sizes and industries across the globe: the right engagement model, the most innovative product and service, and the strongest ecosystem.

'GITEX in Dubai is the region's leading platform for IT companies to meet with partners, customers, and prospects. SAP Arabia has high expectations for the show's ability to emphasize SAP's industry leadership and vision for the Middle East region,'

said Bernhard Braunegger, Director Marketing & Alliance, Middle East & North Africa.

The SAP stand will showcase key SAP solutions, such as SAP Enterprise Resource Planning (ERP) as well as SAP Customer Relationship Management (CRM), and SAP Human Capital Management (HCM). Specific product suites are geared toward companies of all sizes - including small and mid-size companies. Best-practices from all industries, like government, energy sector, banking & finance, and retail guarantee tailored solutions. Customers can gain insights into how SAP's best-in-class SAP NetWeaver platform powers business processes innovation and how it is being used by the growing ecosystem of SAP partners to build complementary software solutions.

'SAP delivers business values via innovation and a deep commitment to each individual customer. We will showcase innovative SAP solutions that will help companies transform and streamline their business processes as well as out-think, out-execute and out-perform their competitors,' added Ghassan Darri, Sales Director, SAP Arabia.

Visitors and customers will be offered an exciting mix of presentations, interactive demos, and one-on-one discussions. They will also have the opportunity to learn more about the wide range of business solutions on offer. SAP and its partner delegates will also share insights on how they create business value for customers who use technology as an enabler of innovation and growth.