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Friday, November 13 - 2009

Gulf Air's young management trainees become CEO for a day

Gulf Air, the flag carrier of the Kingdom of Bahrain, is giving its young Bahraini management trainees an opportunity of a lifetime, allowing them to run the airline for a day.

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  • Acting President and Chief Executive Björn Näf.
    Acting President and Chief Executive Björn Näf.
"The key ingredient for a successful organization is its people and these young Bahrainis are going to be the leaders who will fly Gulf Air into a promising future," says Acting President and Chief Executive Björn Näf.

"Aviation is a very complex business and there is nothing better than letting them experience what it's like being a CEO for a day for their national carrier so they can experience what its like to lead in such a challenging work environment," says Mr. Näf, who devised the idea.

As part of the deal, young management trainees will spend a full day with the CEO of the company, including shadowing him at meetings with senior management and staff.

The move is part of Gulf Air's commitment to providing a nurturing and supportive environment in which these individuals are recruited, trained and empowered to take up positions of leadership in the airline while fulfilling their personal aspirations.

The management trainees are part of Gulf Air's 24-month Graduate Entry Management programme, which rotates young graduates through the business giving them an insight into complexity of the aviation industry.

During this period, they are exposed and trained to acquire functional and management skills through performance management and formal training intervention. On completion, graduates are placed in junior management roles as the first step on a structured career track.
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Notes and media contacts

About Gulf Air
Founded in 1950, Gulf Air, owned by the Kingdom of Bahrain is the only truly Pan Gulf carrier in the Middle East region.

The regional, geographic and cultural values that the airline has embraced over more than half a century are still central to defining its brand and service ethos.

Today the airline's network stretches from Europe to Asia and covers 40 cities in 26 countries. The fleet comprises 28 aircraft and has the distinct advantage of possessing the strongest network across the Middle East.

A new strategy to create a platform for sustained commercial operation has been put in place as part of a two-phased turnaround programme announced in April 2007 by the airline's new management.

Gulf Air's onboard service caters high quality products and services, including the innovative, unique and award winning Sky Chefs and Sky Nannies.

Some of the notable recognition include:
Best Onboard Catering in First Class 2007 (Sky Trax Awards)
Best Onboard Catering in First Class 2006 (Sky Trax Awards)
Best Onboard Catering in Business Class 2006 (Sky Trax Awards)
Best Business Airline 2006 (British Travel Awards)
Best Onboard Service 2006 (Gold) (Mercury Awards)
Best Onboard Catering in First Class 2005 (Sky Trax Awards)
Best Onboard Catering in Business Class 2005(Sky Trax Awards)
Best designed in-flight magazine 2005 (American Creativity Awards)
Middle East Leading First Class Airline 2005 (World Travel Awards)
World's Leading Airport Lounge 2005 (World Travel Awards)

Middle East region's best airport restaurant for its restaurant in Bahrain International Airport lounge 2005 (PAX International Readership Awards)
Official Airline and Sponsor of the Gulf Air Bahrain Grand Prix 2008

For further information please contact:
GULF AIR PRESS OFFICE
T: +973 17 338821
F: +973 17 338207

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