Orange revamps its 'army' offers
- Jordan: Wednesday, August 29 - 2007 at 14:20
- PRESS RELEASE
Jordan Telecom Group (JTG) has recently announced the launch of new plans for its army offer through its newly adopted Orange brand.
The monthly fees of the new Army offers were reduced by 24% than the previous offer, and while on-net calls continue to be 2 piasters per minute; calls to fixed were reduced by 43%, while other networks reduction will vary between 9% and 30%.
"Orange designed this offer with particular attention. Not only are we targeting this important segment of the population, but also, we feel when we present the offer that we are serving our country, and the Army we are proud off," said Ghossein. "We want our Army personnel subscribers, both old and new, to feel free of worries when remaining in contact with everyone including their friends and relatives, knowing cost is affordable."
As for tariffs, Orange mobile and fixed are now unified at 2 piasters, while calls to other operators ranges between 5 piasters, and 7 piasters. Furthermore, the Friends and Family feature for 3 designated on-net subscribers at a fixed rate of 1 piasters as Orange fixed tariffs have been reduced to 2 piasters which makes it lower than the previous friend and family rate of 2.5 piasters that was applied before the revamp.
From her side, Vice President/JTG and CEO of Orange Mobile, Mrs. Majd Shweikeh said: "Orange aims at providing its services at competitive prices that matches all customers' requirements, therefore achieving a bigger role in the IT and telecom sectors, and we promise unique offers and services to come."
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Orange is the key brand of France Telecom Group, one of the world's leading telecommunications operators with over 153 million customers in 220 countries worldwide.
In June 2006, as part of France Telecom Group's integrated operator strategy to deliver simple convergent products, Orange became the single brand for mobile, internet and TV offers in France, the United Kingdom, the Netherlands and Spain, strengthening Orange's position as the number two mobile and internet services brand in Europe. In addition, Orange Business Services became the new banner for business communications solutions and services.
Since its launch in 1994 in the UK market, Orange has been synonymous with making mobile communications an intuitive part of everyday life. Today the home of Orange has become Paris following their acquisition by France Telecom in August 2000. However, Orange is widely perceived as a global international brand stretching across the world.
In 2007, Orange was launched in Jordan through Jordan Telecom Group (JTG), providing integrated fixed, mobile, internet and content services.
About France Telecom
France Telecom, one of the principal world telecommunications operators, had almost 160 million customers in five continents (220 countries or territories) as of December 31, 2006, out which two thirds are under the Orange brand. In 2006, the Group achieved consolidated revenues of 51.7 billion euros. Launched in June 2005, the NExT program (New Experience in Telecommunications) is enabling the Group to continue its conversion as an integrated operator in order to make France Telecom the operator of reference for the new telecommunications services in Europe.
Since June 2006, Orange became the Group's single brand for the Internet, television and wireless telephony in France, the United Kingdom the Netherlands and in Spain, and Orange Business Services became the brand for the services offered to business worldwide. France Telecom is the second largest wireless operator and Internet access provider in Europe and among the world leaders in telecommunications services for multinational companies.
France Telecom (NYSE:FTE) is listed on the Eurolist market of Euronext Paris and on the New York Stock Exchange.
About Jordan Telecom Group
In 2000, France Telecom entered as a strategic partner and gradually increased its share in Jordan Telecom until it acquired 51% of shares to become the majority shareholder.
Jordan Telecom was first established in 1971 under the name "Telecommunications Corporation," which was then totally owned by the Jordanian government. In 1997 the corporation was privatized and became known as the Telecommunications Company, providing fixed line services.
Jordan Telecom Group decision was proclaimed in 2006 to integrate the fixed retail business unit, the mobile business unit, the internet and data business unit, the content business unit, and the wholesale business unit to be one giant integrated operator in Jordan.
The Jordan Group now serves more than 2.3 million subscribers with appropriate communication technologies, at affordable prices, and world-class service. The Jordan Telecom Group has started adopting mid of this year the Orange brand name for its services as part of a strategic plan aimed at providing the local market with world class services and products where it introduced its first milestone with the re-branding of Wanadoo; the Group's internet and data services business unit, into Orange, and then moved to the next phase by re-branding the fixed line services and finally the re-branding of its GSM operator into Orange.
For further information:
Sofian Qurashi / Rana Kawalit
Phone: 556 1592
Fax: 556 1593
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