'3D' to transform retail advertising

The 3D Company FZ LLC, the audiovisual and virtual solutions provider for retail and commercial advertising, will launch its new digital signage platform during GITEX Technology Week 2007.

United Arab Emirates: Wednesday, August 29 - 2007 at 14:49
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The company will showcase its products under the umbrella of Dubai Internet City, a TECOM Investments arm and one of the largest managed ICT free zones in the world. GITEX 2007 will be held from 8-12 September at the Dubai International Convention and Exhibition Centre.

The 3D Company's digital signage technology integrates high-tech 3D displays giving advertisers the ultimate marketing tool. The supplier of 2D/3D content and hardware is the first to combine traditional digital signage networks with 3D display technology in the UAE.

Controlled remotely from anywhere, digital signage technology enables advertisers to display targeted messages based on viewer profile or hour of day. Point-of-sale advertising through digital signage appears on the display, targeting shoppers with their specific requirements and tastes by providing dynamic content and enhancing the overall impact of their shopping experience.

Fadi Mamlouk, General Manager, 3D Company, said: 'Breaking through the clutter and sustaining consumer attention are the key objectives of today's advertisers. The 3D Company's solutions take advertising to a whole new level, whereby promotional messages can be switched by the minute.'

'We will feature special 3D displays for the GITEX stand this year. The exhibition will be an occasion to introduce the use of digital signage as an ideal advertising medium, illustrating its effectiveness in reaching the right audience and its edge over traditional forms.'

At GITEX, in-house experts at the company's stand will offer special displays that enable 3-dimensional viewing without wearing special glasses. The company also provides other audiovisual solutions for all markets.

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3D Company
The 3D Company FZ-LLC has been established since the last quarter of 2003 in Dubai Internet City, the heart-beat of technology in the Middle East providing audiovisual solutions that literally stop people in their tracks and engage consumers in a truly, unique and powerful way.

The reputation that Dubai has acquired during the last few years as a business hub and tourist destination, is mainly due to the very high level of technology that the city offers in many different areas which has really made the passion for getting the latest in technology as a first priority for both corporate and individuals. From that point we have started offering a wide range of products and services to the Middle East.

3D solutions has entered many different markets like trade shows, both Organizers and Exhibitors, Events and Promotions Companies, Media Agencies, Shopping Malls, Real-Estate Agencies, Banks, Clubs, Restaurants, Hypermarkets, GSM providers and major brands. The 3D Company is a one stop Interactive Laboratory that brings futuristic technology to the corporate world and to living rooms across the Middle East. The focus is on innovation, from conceptualizing to deployment of interactivity.

The 3D Company also helps content creators like advertising agencies or production houses re-purpose 2D content that they have in their archives to satisfy the demand for next generation 3D or holographic experiences. We leverage the strengths that are inherent in the company - Creativity and Technology know-how. This combination will ensure that we remain a cutting edge company in the New Media world.

For more information, please contact:

Rami Adwan

Associate Account Manager
JiWin Public Relations
Tel: +971 4 361 3586
Mobile: +971 50 617 1499

Angelina Wong
Senior Account Executive
JiWin Public Relations
Tel: + 971 4 369 2834
Mobile: 050 857 4357

Posted by Anne-Birte Stensgaard, Senior News Editor
Wednesday, August 29 - 2007 at 14:49 UAE local time (GMT+4)

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