Coca-Cola inaugurates children's library in Salamaniyah Hospital

As part of its ongoing Hospital library Project, a key component of its corporate social responsibility campaign in the Middle East, Coca-Cola inaugurated its new children's library at Salamaniyah Hospital.




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This project aims at providing the children's ward with a well-contained library, including television, DVD’s, toys and computer facilities, which will provide pleasure and learning assistance during young patients’ stay at the hospital.

Rafik El Toukhi, President Middle East Business Unit for Coca-Cola, commented on the initiative:

'The aim of the library is to provide children with an environment that can speed the healing process by engaging them in learning exercises that are fun and enlightening. Our goal was to create a space within an institutional setting that can relieve the strain of a stay in hospital for a child, particularly a long stay.”



Dr. Abdul Al Aziz Hamza, Under Secretary for the Bahrain Ministry of Health, stated: 'It is very important for established corporations such as Coca-Cola to reach out to the communities they have rooted themselves in, and we in Bahrain are very grateful they have done so. This initiative is a perfect example of how corporate citizens can offer added value to official institutions. I am sure future pediatric patients will be vastly appreciative, as will their parents.”

Coca-Cola has implemented numerous educational tools for hospitals and schools in recent years, equipping them with the most up-to-date computer labs. The Schools.com project saw computers donated to 14 schools across Jordan, and the Hospital Library has furnished four hospitals in that country with children’s libraries.




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Notes and media contacts

For more information, please contact:
Amer Ahmed
Public Affairs & Communication Manager
The Coca-Cola Export Corporation - Bahrain
Tel # +973 17216614
Mob # +973 39401412
Fax # +973 17216522

Or
Majid Wasi
Senior Account Manager
JiWin Public Relations
Tel: 00971 4 361 3882
Mob: 00971 50 527 5963
Anne-Birte Stensgaard Posted by Anne-Birte Stensgaard, Senior News Editor
Wednesday, August 29 - 2007 at 16:00 UAE local time (GMT+4)

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