Sony makes an impact with High Definition at GITEX 2007

OLED is widely considered to be the most viable next-generation flat display, showing high contrast ratio (1,000,000:1), excellent colour reproduction capability and high-speed response to moving images.

Besides getting a preview of the technologically advanced next generation OLED display, visitors will be able to experience all components of Sony's High Definition product portfolio, including the cinematic brilliance of the world's first commercially available large venue 4K projector, the SRX-R110. Other High Definition highlights include professional broadcast camcorders; HVR-V1E HDV camcorder, the perfect entry to the world of HD; PDW-F350 XDCAM camcorder, Sony's first tape-less broadcast camcorder; HDW-F900R HDCAM camcorder, the world's most established HD format.

On the consumer front, High Definition Handycam camcorders in four different media formats, including the world's most compact High Definition camcorder, the Handycam HDR-CX7 which records high definition content onto a Memory Stick. The extensive range of Full HD and HD-enabled BRAVIA LCD televisions, VAIO notebook computers with built-in Blu-ray disc drives, PlayStation 3 - the heart of Full High Definition home entertainment, the recently unveiled Blu-ray disc player, the BDP-S300 and high mega pixel Cyber-shot still cameras and Alpha digital-SLR cameras completes Sony's High Definition product showcase at GITEX this year.

Mr. Osamu Miura, managing director, Sony Gulf FZE says,

"Sony is the only company in the world that is involved with every aspect of High Definition. High Definition isn't just a viewing experience, it is about filming, editing, listening, playing - ultimately completely immersing our consumers in entertainment that is genuinely like no other."

Another key highlight of the Sony Stand is "The Sony High Definition Quiz Show", aiming to educate and inform visitors on the benefits of High Definition and Sony's wide range of High Definition products. The Sony High Definition Quiz Show will be held on each day of the GITEX week at the Sony Stand located in the Sheikh Rashid Hall at the Dubai International Convention and Exhibition Centre and participants as well as the audience will get a chance to win some exciting Sony products and/or a Sony goody bag.

"High Definition represents the future of film, television and gaming and yet we're finding that consumers are still unsure when it comes to understanding the relevance of key components such as Full HD or Blu-ray Disc. As pioneers of, and market leaders in High Definition technology, Sony is ideally placed to help consumers better understand the intricacies and fantastic imagery of High Definition and the Sony High Definition Quiz Show is a great way of informing and familiarizing visitors on the benefits of High Definition," added Mr. Miura.

While Sony's HD product range and the Sony High Definition Quiz Show will be the key focus of the Sony's presence at GITEX 2007, the Sony Hall will be abuzz with excitement around the latest introductions from Sony-Ericsson mobile phones, Cyber-shot Digital Still Cameras and accessories, Sony Data projectors and Walkman MP3 music players.

The Sony Stand is located at Stand number G9-1 in the Sheikh Rashid Hall at the Dubai International Convention and Exhibition Centre which will be home to the consumer electronics sector during the GITEX week.