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CEO urges more online advertising
- Thursday, August 30 - 2007 at 11:21
Gulf companies are guilty of a 'missed opportunity' for not taking full advantage of the possibilities offered by online advertising, said Gulf Saatchi and Saatchi CEO Khamis Al Muqla as reported by Gulf Daily News. His comments come after a recent study which showed online ad-spending currently accounts for less than one per cent of the amount spent on advertising in the region.
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Jeff Florian, Senior ReporterThursday, August 30 - 2007 at 11:21 UAE local time (GMT+4)
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