"Active Crystals" is the new stunning line of ear-phones and USB memory keys that bring state of the art technology and fashion together for the first time. The collection will be available at Virgin stores across the region starting September 2007.
"We love the concept of adding glamour to high-tech accessories especially that it comes from two giant names in their fields, Philips and Swarovski. Virgin Megastore is certainly proud to team up with them to make such an innovative product available to every trendy lady in the region," said Elie El Massih, Marketing Manager of Virgin Megastore. "We would like to invite the ladies to visit the Active Crystals lounge at Virgin Megastore starting September 1st, to experience the beauty and style this luxurious line can bring into their daily lives," Elie El Massih added.
Whether enjoying music at home, in the office, sitting on the subway or relaxing at the beach, "Active Crystals" four new pair of ear-phones (Space, Icon, Mirage and Amazone) will allow consumers to enjoy music in luxurious comfort. Space is a totally discreet form of luxury: a facetted crystal moulded in the silver metal of headphones fitted to the ear. In contrast, Icon is accented by a dome of facetted crystal. Lightweight (no more than 20 grams) and set with elegant transparent silver coloured fabric cables, the ear-phones are fitted with comfortable rubber pads.
Through Mirage, Philips and Swarovski raised the tone in elegance and innovation. Fitted around the ears, the ear-phones are adorned with an oval-facetted crystal navette covering a rubber cushion.
A high-tech piece of jewellery, the Amazone necklace is fashioned with grains of silver metallic beads and closed by one magnetic cylinder. On one side, the clasp can hold a featherweight MP3 player; the other side features two headphones in silver metal and facetted crystal.
In order to not lose any working files, the USB memory keys Heart Ware and Heart Beat are worn as fashionable pendants. Connected by a silver cord, the keys take the form of hearts in polished silver metal connected in asymmetric facetted crystal, or in metal decorated with crystals created with Swarovski's exclusive Ceralun™ technique. Each heart opens to reveal the essential key with one gigabyte of capacity, enabling the storage up to 1000 photos or 250 songs.
Equally well-conceived and featuring one gigabyte of capacity, the Lock In and Lock Out memory keys attach easily to a key-chain, a loop on a wallet, etc. Blending silver metal and crystal, these truly luxurious USB memory keys blend silver metal and crystal into a sophisticated design. The cylindrical body of Lock In is covered with facetted crystal baguettes while Lock Out is studded with Ceralun™ crystals. Simply press on the side of the cylinder to release the key from its case.
In the interest of security and the preservation of data, all four models are protected by a user password to protect sensitive information.
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'Active Crystals' to be launched at Virgin Megastore in September
- United Arab Emirates: Sunday, September 02 - 2007 at 14:16
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Virgin Megastore is treating the region's stylish ladies to new luxury gadgets designed by Philips, the leader in innovative technology, and Swarovski, house of the world's most beautiful crystals.
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Posted by Medilyn Manibo, Assistant News EditorSunday, September 02 - 2007 at 14:16 UAE local time (GMT+4)
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About Virgin Megastore
Virgin Megastore is a global leader in retail entertainment with stores in 50 countries throughout the globe, including the Middle East. A one-stop shop for all your entertainment needs, Virgin Megastore offers a wide range of products, including CDs, books, games, movies and the latest in technology. Virgin Megastore offers an innovative entertainment destination for the young and young at heart with its unique shopping experience. Catering to local cultures through events, activities and support of local artists in each market it enters, Virgin Megastore is truly a global brand with local flavor.
About Philips
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lifestyle and technology, delivering products, services and solutions through the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs approximately 121,700 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2006, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, personal care and home appliances, as well as consumer electronics.
About Swarovski
112 years ago, in 1895, Daniel Swarovski I, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal jewellery stones. From these beginnings, which revolutionised the fashion world, Swarovski has grown to be the world's leading producer of precision-cut crystal, for fashion, jewellery and more recently lighting, architecture and interiors. Today, the company, still based in Wattens, family-owned and run by 4th and 5th generation family members, has a global reach, with some 20,000 employees, a presence in over 120 countries and a turnover in 2006 of 2,37 billion Euros. Swarovski comprises two major divisions, one producing and selling loose crystals to the industry and the other creating design-driven finished products. Swarovski crystal components, known by their product brand names CRYSTALLIZED™ - Swarovski Elements for fashion and STRASS® Swarovski® Crystal for architecture and light, have become an essential ingredient of international design. Showing the creativity that lies at the heart of the company, Swarovski's own-brand lines of accessories, jewellery and home décor are sold through more than 1150 Swarovski stores and concessions in all major fashion capitals, while the exclusive Daniel Swarovski accessories collection has become the company's Couture signature. The Swarovski Crystal Society has close to 400,000 members worldwide, keen collectors of the celebrated crystal figurines. And in Wattens, Crystal Worlds, the multi-media crystal museum, has attracted over 7 million visitors since it was opened in 1995, as a celebration of Swarovski's universe of innovation and inspiration, of crystal as the ultimate creative material. The Swarovski corporation also includes four industrial brands, Tyrolit®, manufacturing grinding tools, Swareflex, for road safety reflectors, Optik, producing precision optical instruments and Signity, Swarovski's brand for genuine and created gemstones.
For media enquiries, contact:
Emilie Loivet
Mob: +971 50 881 9313
Rana Al Bechara
Mob: +971 50 455585
Buchanan Middle East
Fax: +971 4 369 8556
Virgin Megastore is a global leader in retail entertainment with stores in 50 countries throughout the globe, including the Middle East. A one-stop shop for all your entertainment needs, Virgin Megastore offers a wide range of products, including CDs, books, games, movies and the latest in technology. Virgin Megastore offers an innovative entertainment destination for the young and young at heart with its unique shopping experience. Catering to local cultures through events, activities and support of local artists in each market it enters, Virgin Megastore is truly a global brand with local flavor.
About Philips
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lifestyle and technology, delivering products, services and solutions through the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs approximately 121,700 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2006, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, personal care and home appliances, as well as consumer electronics.
About Swarovski
112 years ago, in 1895, Daniel Swarovski I, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal jewellery stones. From these beginnings, which revolutionised the fashion world, Swarovski has grown to be the world's leading producer of precision-cut crystal, for fashion, jewellery and more recently lighting, architecture and interiors. Today, the company, still based in Wattens, family-owned and run by 4th and 5th generation family members, has a global reach, with some 20,000 employees, a presence in over 120 countries and a turnover in 2006 of 2,37 billion Euros. Swarovski comprises two major divisions, one producing and selling loose crystals to the industry and the other creating design-driven finished products. Swarovski crystal components, known by their product brand names CRYSTALLIZED™ - Swarovski Elements for fashion and STRASS® Swarovski® Crystal for architecture and light, have become an essential ingredient of international design. Showing the creativity that lies at the heart of the company, Swarovski's own-brand lines of accessories, jewellery and home décor are sold through more than 1150 Swarovski stores and concessions in all major fashion capitals, while the exclusive Daniel Swarovski accessories collection has become the company's Couture signature. The Swarovski Crystal Society has close to 400,000 members worldwide, keen collectors of the celebrated crystal figurines. And in Wattens, Crystal Worlds, the multi-media crystal museum, has attracted over 7 million visitors since it was opened in 1995, as a celebration of Swarovski's universe of innovation and inspiration, of crystal as the ultimate creative material. The Swarovski corporation also includes four industrial brands, Tyrolit®, manufacturing grinding tools, Swareflex, for road safety reflectors, Optik, producing precision optical instruments and Signity, Swarovski's brand for genuine and created gemstones.
For media enquiries, contact:
Emilie Loivet
Mob: +971 50 881 9313
Rana Al Bechara
Mob: +971 50 455585
Buchanan Middle East
Fax: +971 4 369 8556
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