Visa cardholders enjoy half price Damas diamond jewellery

The promotion will be held on September 7 and 8 in Dubai's Burjuman Centre and October 12 and 13 at Mega Mall, Sharjah.

The exclusive "You Pay Half - Visa Pays Half" promotion is now in its fourth year and is among Visa's most popular added value benefits. Visa credit and Visa Electron debit cardholders can purchase from Damas' stunning range of beautifully-crafted diamond jewellery and enjoy the special privilege of paying only 50% of the original price tag.

Commenting on the highly-popular Visa-Damas promotion, Norlissa Kassim, Vice President of Marketing for the Middle East at Visa International, said, "We are delighted to partner with Damas once again to allow our cardholders to benefit from this special offer. Visa continuously strives to partner with outstanding brands which add value and enhance the shopping experience for our cardholders. Besides enjoying special rewarding privileges our innovative promotions allow Visa cardholders to experience first-hand the benefits of using their Visa card instead of cash in terms of security and convenience."

"This promotion is one of Visa's most popular and is a much anticipated annual event. Since 2004, Visa and Damas have been offering this exclusive promotion to cardholders across the GCC who want to take the opportunity to purchase quality diamond jewellery at half the price," added Kassim.

Mr. Tamjid Abdullah, Deputy Managing Director of Damas added,

"We are pleased to continue to partner with Visa to bring added value to their cardholders. Visa is our partner of choice because of the security and convenience which Visa cards offer and the efficiency which they provide. Whether it is a gift for a loved one or a special treat for themselves, cardholders can appreciate our exquisite diamond jewellery at an incredible price during this joint promotion."

Visa continuously strives to allow its customers to benefit from the safety, flexibility and convenience of using its payment cards by offering special promotions and expanding its network of merchants worldwide. As well as enjoying the privilege of special promotions cardholders can make secure purchases at any of the 24 million merchants around the world that accept Visa cards.