Liu Jo now open at Wafi

Liu Jo will bring the latest Italian fashion straight to Wafi, providing an eclectic range of female clothes and knitwear.

Liu Jo was founded in Italy in 1995 by Marco Marchi and his brother. The company then developed to provide consumers with a wide range of clothing that following the latest trends in fashion, accompanied by original accessories.

Boutiques opened in Milan and Florence in 1999. Then in 2006, Liu Jo launched a men's line and two baby lines, L J Baby and Honey, plus jewellery, underwear, and beachwear collections. Liu Jo continues to offer a unique fashion line that is exclusively "made in Italy" with that feminine, yet classic taste for those who seek their own style. Crystals, sequins and lace are added to the clothing to represent femininity and define a modern look. The key materials that Liu Jo uses for its fashion are silk, wool and cotton. Liu Jeans are inspired by "street style" with sassy and attractive designs also enhanced with constant sparks in tune with the latest trends.

In Italy, Liu Jo is represented in more than 500 outlets with another 550 outlets abroad. Some Liu Jo stores have already opened in China, Russia, Japan and the Ukraine. The next step for the brand is to expand further more by opening single brand stores in the most important capital cities.

"Liu Jo is another brand that is dedicated to the younger generation which satisfies their wants for current trends," said Victoria Smith, MKM Marketing Director. "Opening an exotic Italian brand in Wafi is a great opportunity to provide fashion that has a youthful and alluring style, and we are proud to add it to our collection of brands."