Panasonic sets new benchmark in optical zoom power with its latest compact digital camera

The camera combines exceptional optical performance with a compactness that had been previously thought impossible to achieve with a single compact camera.

'Panasonic has designed the FZ18 as a more stylish camera with enhanced functionalities and extraordinary operational ease. For users who feel that ordinary compact cameras have not delivered the high-end functions and superb control they desire, the DMC-FZ18 is the answer to all their creative longings,'

said Yasuo Kimoto, Product Manager, Panasonic Marketing Middle East.

With its long-rage 18X zoom capability, the DMC-FZ18 is best suited for expansive scenery with dynamic perspective and detailed close-up of distant subjects. Moreover, when set in 3-megapixel resolution, the Extra Optical Zoom function uses the centre part of the CCD to provide additional magnification, extending the zoom power to 28.7X.

The DMC-FZ18 has been loaded with Panasonic's proprietary 'intelligent' technology, which enhances trouble-free operation in any condition and improves the user's ability to capture clear and beautiful images. As in all Lumix cameras, the DMC-FZ18 is equipped with the Intelligent Image Stabilization System, a breakthrough technology in digital photography that incorporates two of the industry's most advanced countermeasures against blurring - the Mega O.I.S. (Optical Image Stabilizer) and the Intelligent ISO - into a single stabilizing system.

The Mega O.I.S. prevents hand movement from affecting the clarity of captured images, while the ISO Control compensates for movements of the subject by adjusting the ISO setting and shutter speed according to the degree of motion and light conditions.

A newly included feature is the Intelligent Auto Mode, which combines three new advanced functions: the Intelligent Scene Selector, Face Detection System and Continuous AF System. Taking advantage of the increasing number of scene mode in digital photography, the Intelligent Scene Selector allows automatic setting of the appropriate scene mode, so users can focus their attention on picture-taking and not worry about sudden changes in scene modes.

The Face Detection System helps the camera recognize a human face and then accordingly focuses and sets the automatic exposure (AE). Up to 15 human faces can be recognized simultaneously. The Continuous AF System allows the camera to maintain focus on the subject even without pressing the shutter button halfway, delivering best result out of a shutter chance by minimizing the auto focus (AF) time.

'The multi-function 'intelligent' systems are fully automated, thus users do not have to constantly adjust the settings every time conditions change. Panasonic is always in the pursuit of better and practical solutions to different digital photography challenges, guided by our vision of delivering unparalleled customer satisfaction across all markets,' said Kimoto.

Powered by the Venus Engine III, Panasonic's advanced image-processing engine, the DMC-FZ18 boasts a sensitivity setting as high as ISO 1600 with full resolution in normal recording, and a maximum ISO 6400 in high sensitivity mode, which is enough to capture subjects in near-total darkness without using a flash. The Venus Engine III also optimizes noise reduction, with picture noise removed in stages during the image processing.

The DMC-FZ18 also has a 2.5-inch large, high resolution LCD with 207,000 pixels, and a large, 0.44-inch Electric Viewfinder with 188,000 pixels, making it easy to monitor and playback images.

Other features of the DMC-FZ18 are the AF/AE lock button and Macro button that are now independent to allow quick and direct operation, increased effective resolution to 8.1-megapixels, long battery life that allows the DMC-FZ18 to take about 400 pictures (CIPA) on a single charge, and the ability to save image data in RAW file format, which can be edited and developed using a software bundled with the camera. Also, a metal-finished mode dial adds extra strength to the design, while enhancing the grip with rubber to make it easier to hold.

'Panasonic has eliminated the barrier between high-end functionality and simplicity. With the DMC-FZ18, delivering professional-quality pictures can be an enjoyable and effortless experience for all regardless of their skills in photography,' concluded Kimoto.