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Company officials underlined that the growth is the initial results of a multi-year strategic plan which aims to expand retail outlets across the Arab World. Pure Gold Jewellers has announced that it is investing approximately 250 million AED in the coming period as part of its expansion program. By 2010, Pure Gold Jewellers plans to open its 100th retail outlet in the Gulf region.
In light of the company's impressive results, Firoz Merchant, Chairman of Pure Gold Jewellers said:
"The excellent results that Pure Gold Jewellers has recorded for the first half of the year, confirm the success of the strategy we are implementing. Such strategy includes timely expansion of Pure Gold Jewellers to other parts of the region. The figures reassure us that we are on the right track with our expansion plans."
Pure Gold Jewellers is a major player in the region's local and international jewellery retailing. It is now one of the fastest growing jewellery houses in the UAE and is also catering to customers in neighboring GCC countries in Kuwait, Oman and Bahrain.
Posted by Anne-Birte Stensgaard, Senior News Editor
