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Philipp Plein, the new German brand, now open in Wafi
- United Arab Emirates: Tuesday, September 04 - 2007 at 15:40
- PRESS RELEASE
A variety of stores from different categories have opened in the new retail extension, along with Philipp Plein.
Philipp Patrick Plein was born in Munich, Germany. After graduating from a boarding school, he entered law school in Erlangen. Philippe unexpectedly started to design luxury items exclusively for himself and his friends. He discovered that he loved design and was committed to quality and unique designs; and this is how the Philippe Plein empire started.
The Philipp Plein Home Collection has successfully expanded along the years through the Garden Collection, Light Collection, Kitchen Collection and Accessories Collection. In 2004, the company took a completely different direction and launched the Fashion Collection. Philipp Plein's extraordinary designs with high quality-standard of noble materials have gained him fast world recognition and granted him access to the most exclusive fashion boutiques of the world.
Philipp Plein has continued to develop and introduced the Jewellery Collection in 2006, always paying the closest attention to detail and ensuring the absolute perfection. This is what differentiates him from many other brands. The Philipp Plein fashion line is presented twice a year all around the globe at international shows in Paris, New York, Milano, Las Vegas, Barcelona, Moscow.
Philpp Plein's goal is to continue to build its strong brand name and image by expanding its current product offerings and to increase its presence in domestic and international markets.
"We are delighted to add a brand such as Philpp Plein to our retail mix" said Victoria Smith, MKM Marketing Director.
"Wafi brings in eclectic brands to familiarise its customers with the best international brands that are available in the important capital cities around the world."
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Notes and media contacts
About WafiWafi City is part of the Wafi Group, owned and operated by MKM LLC.
Wafi Mall offers world class shopping, as it accommodates 250 shops and is a leading venue for international brands with many exclusive labels. Wafi City is a premier destination that includes world class restaurants, cafés, an extensive health & leisure complex with the stunning Cleopatra's Spa.
Sally Meech, Public Relations Manager, Central Marketing, Wafi.
P.O Box 6850, Dubai
Tel: 04 3244426
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