Citruss TV renews cooperation with MBC

After an initial 3 months cooperation in 2006, the home shopping network Citruss TV has confirmed a one year deal with MBC to broadcast its TV shopping shows on MBC4 daily from Saturday to Wednesday 12-1pm (KSA). The agreement became effective in August.

Citruss TV is providing MBC with TV shows of exclusive beauty and fashion products, so that the viewers can enjoy the best selection of items. Orders are taken throughout the day by the Citruss call center, with prompt delivery within a few days to the customer's home across the GCC countries.

"Following last year's success, we have decided to join forces with MBC once again. Home shopping becomes more and more popular in the region, and the partnership between Citruss TV and MBC, the leading free-to-air TV broadcast company in the Arab world, further strengthens our position as the leading shopping network in the Gulf region," said Michael Truschler, Director of Citruss TV.

"Because we produce our own shows, we are able to deliver high quality programs and products to our viewers. MBC is committed to providing the best in entertainment and service to their viewers and the world of TV shopping further enhances their offering. In addition to the shows, Citruss TV is also providing the full back office, call center facilities, payment fulfillment and logistics network..",

Citruss TV and MBC see this as a important step to bring quality home shopping to the TV audience in the Middle East. Combining Citruss' effective back office and attractive shows with MBC's leadership in the TV landscape, will give viewers across the Gulf region the opportunity to experience a service that is now firmly established in many parts of the world.