SAE Institute lends its creative arm to Mirage Promotions

Proving to be a significant step in the initiation of its creative production output, SAE Institute has plans to grow to become a reliable outsourcing solution to similar promotion and event management companies in the region. SAE's partnership with Mirage Promotions on the PINK Concert is a part sponsorship, and the first in a string of future projects where a similar agreement would apply.

Mr. Marco Bettelli, Managing Director SAE Asia Pacific and Middle East commented,

"We see our collaboration with Mirage Promotion as a significant milestone in establishing our name in the industry. We appreciate and recognize their success over the year and look forward to a mutually beneficial and lasting relationship. We are proud to be associated with the PINK Concert's promotional campaign and are confident in the event's success. SAE Institute continues to strive to become the number one choice for creative media studies in the region and maintains its search for the best opportunities for the institute and its students."

The striking commercials, which were produced using the latest technology in editing and compositing software, were inspired by the popular singer's live performances together with the young spirit and drive which readily flows at the SAE Institute's premises. The commercials are currently being aired on regional TV as well as in cinemas across the UAE.

Established in 1976 by Australian founder Tom Misner, SAE Institute in now represented in 49 cities in 21 countries. SAE Institute Dubai opened in October 2005 in Knowledge Village, where internationally-known professionals provide tuition for certificate, degree and post-graduate qualifications in audio engineering, digital animation, new media, filmmaking and electronic music production.