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APC-MGE launches retail products at Gitex Shopper

  • United Arab Emirates: Wednesday, September 05 - 2007 at 11:24
  • PRESS RELEASE

APC-MGE announced today that it is launching retail products in the Middle East through its leading distributor, Key Information Technology, at Gitex Shopper, which runs at the Dubai Airport Expo from 6th - 12th September.

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  • APC mobile power pack.
    APC mobile power pack.
APC-MGE, a leading manufacturer of uninterrupted power supplies and critical power and cooling solutions, is retailing its range of power supplies and batteries, mostly used to support the mobile traveller. APC-MGE powers mobile devices such as laptops, digital cameras, iPods, MP3 players and cell phones to support the always on, always available business environment of today.

"The Middle East retail sector is showing excellent growth opportunities, and we have partnered with Key Information Technology to allow us to offer the specialist support and service that this sector requires. Globally, the retail sector is very important for APC-MGE, and with our new expanded sales operations in the Middle East we now have sufficient resources to allow us to professionally develop this sector. Our products have not been readily available in the Middle East before and we feel that Gitex Shopper is the ideal platform to introduce APC-MGE retail to the end users,"


said Philip Hughes, Regional Director ME Zone, APC-MGE. "Additionally, the retail offering will feature strongly on our combined APC-MGE solutions stand at the main Gitex show itself," Hughes added.

Key Information Technology is a long standing partner of APC-MGE and will be participating at Gitex Shopper in the East Hall this year. They will carry the whole range of APC's retail products including APC's Universal Notebook Batteries. Lightweight and portable, they are the only external notebook batteries designed to operate in a notebook case or beneath a laptop computer, giving mobile users more runtime for their computers while traveling.

"We have been selling APC UPS's for many years and we are very excited to be part of APC's retail initiative as well," commented Mustafa Kutubji, Product Manager, Key Information Technology.
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Notes and media contacts

About APC and MGE
APC and MGE UPS Systems recently combined to form the Critical Power & Cooling Services business unit of Schneider Electric, $3 billion (2.4€ billion) global provider of critical power and cooling services. Together, APC and MGE offer the industry's most comprehensive product and solution range for critical IT and process applications in industrial, enterprise, small and medium business and home environments. APC and MGE solutions include uninterruptible power supplies (UPS), precision cooling units, racks, and design and management software, including the industry's only integrated power, cooling, and management solution. Backed by the industry's broadest service organization and an industry leading R&D investment, the combined company's 12,000 employees help customers confront today's unprecedented power, cooling and management challenges.

For more information on APC-MGE, please visit www.apc-mge.com. All trademarks are the property of their owners.

For more information contact:
TUSHAR CHOUDHURY
Marketing Manager - ME & Turkey
APC-MGE
Dubai, UAE.
Ph: +9714 3433404
Fax: +9714 3435330
Mob: +97150 6501988

Press enquiries:
SONJA OHLY
Tel: +971 4 3901630
Web: www.momentum.cc

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