GITEX 2007 to witness major participation from Apple IMC Middle East

Showcasing the latest offerings from Apple, ABM has a new, innovative stand for displaying products and services at this year's event.

With a 130 sq meter stand in Hall 4, Arab Business Machine Ltd plans to have a major presence at the IT extravaganza, with separate sections for Apple's diverse product lines at GITEX 2007. The exhibit will be divided into dedicated sections showcasing the iPod and its accessories, consumer products such as the new iMac, MacBook and others, and the third area will include all the professional software and hardware products from Apple, such as the MacBook Pro and MacPro.

The stand is designed in the form of a rectangle, with the product display areas being located at the edges. The centre of the stand is designed to be an exclusive presentation area, where live demonstrations will be held daily.

The presentations will include live demonstrations of the latest Apple products such as the iLife 08, iWork 08, FCS 2, .Mac and others.

Additionally, ABM's stand will attract visitors with the latest Apple products on display, providing GITEX visitors with an opportunity to get a feel of Apple's newest.

Speaking on ABM's participation in GITEX 2007, Elias Abou-Rustom, General Manager, Arab Business Machine Ltd. said,

'We are delighted to present ourselves in a refreshingly new way this GITEX. With a new concept, a redesigned stand and the latest from Apple, we definitely have a lot to offer to trade and consumer visitors this year. There are also several interesting, live demonstrations of Apple's solutions, and this will keep audiences captivated through the day. We will definitely plan and maximize our participation in the event to showcase our latest products and services.'

Apart from core Apple technology, ABM's stall will also exhibit 3rd party solutions for the Mac platform.