Consumers to 'Get More with HP' at this year's GITEX

HP Middle East, has announced a series of new products at GITEX Shopper to help consumers bridge the gap between work time, play time and go time - connecting to what's important quickly, easily and more reliably.

  • United Arab Emirates: Wednesday, September 05 - 2007 at 15:10
  • PRESS RELEASE


HP Pavilion s3000 Slimline PC.
HP Pavilion s3000 Slimline PC.

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The theme this year for HP, Gold sponsors of GITEX Shopper and Consumer Electronics Expo 2007 is 'Get More with HP', at which will offer an array of new products, offers, bundles, discounts and a chance to win unbelievable prizes.

Sherifa Hady, Consumer Business Manager, Imaging and Printing Group, HP Middle East, said:

'In today's world, connections are everything, and whether you need to connect for information, entertainment or with people, HP has the proven products and solutions to make those connections that count. At GITEX Shopper 2007, we are launching the newest range of cameras, photo-printers, desktops, laptops and iPAQ's. The new products are not only easy-to-use and affordable but also empower people to stay connected all the time - ultimately getting more with HP.'



This year, HP is running an exciting 'Scratch 'n' Win' promotion on every purchase of HP products worth AED 300. Consumers buying an HP camera or photo-printer can pull out a coupon from the 'HP Wall of Fortune' for a chance to win iPAQ514, R742 Digital Camera, Xbox 360 or HP branded mugs, coolers and beach chairs. On purchase of HP notebooks and desktops, consumers can win cash back ranging from AED 50 to AED 3000. All shoppers of HP products also automatically enter a raffle draw for a chance to win the ultimate grand prize-A Bayliner Bowrider Speed Boat (175, 18 ft speed boat with 135Hp engine). The winner of this grand prize will be announced on the last day of the shopper.

Following last year's success of the 'HP Creative Lounge' - this year HP has planned a bigger presence in the form of a special activity area, where a team of HP specialists and experts will demonstrate first-hand on creative ways of using HP's many imaging and printing products. Products on display at the HP Creative Lounge include Photosmart Printers including A826, A618/717, D7463, C5283, C7183, D5163; Digital Cameras- R742, R937 and the R967.

Hady added: 'Following our theme this year to demonstrate the easiest and quickest way to connect to family, friends and work - the HP Creative Lounge will allow consumers for instance to bring their cameras or USB drives to print photos or business documents, capture and share memories at GITEX Shopper by printing photos of family and friends on fancy posters, mugs, albums and photoframes.'

Latest Imaging and Printing products at GITEX Shopper 2007

Consumers looking for the latest generation of cameras, can check out the HP Photosmart R937 Digital Camera. The R937 has a 3.6-inch Auto-bright touchscreen display for editing and organizing photos directly on the camera. Included within the touchscreen is a Microsoft Windows Vista™-compatible tagging feature and a virtual keyboard, making photo organization and management quick and easy once the camera is connected to a PC. The 8-megapixel R937 also features the popular slimming feature that can take up to 10 pounds off photographed subjects, HP pet-eye fix to correct glowing pet eyes and HP touch-up technology for removal of blemishes.

Another latest HP innovation showcased at GITEX Shopper is the HP Photosmart Mz67 Digital Camera, which produces 8-megapixel photos, and is HP's first compact midrange zoom digital camera. The Mz67 features the first 6x optical zoom in our line-up and a bright 2.5-inch display for easy viewing indoors or out.

If photo-printing is what you desire, look no further than the HP Photosmart A826 Home Photo Centre. A breakthrough innovation in home photo-printing, the HP Photosmart A826 Home Photo Centre, features a large 17.7cm (7.0-inch) colour touchscreen and includes a stylus allowing users to draw, edit, design and personalize photos with borders, text and creative graphics. With the 100-sheet internal paper tray, one can conveniently print up to 100 photos at a time. Consumers can also print borderless 10x15cm (4x6-inch) and 13x18 (5 x 7-inch) photos, holiday cards, wallets and panoramas from the convenience of home.

Personal Systems Group latest products at GITEX Shopper

The HP iPAQ 500 Voice Messenger series features voice over Internet protocol (VoIP) capabilities, 'push' email and the latest Windows® Mobile 6 operating system. With up to six hours of continuous talk time on a fully charged battery, the HP iPAQ Voice Messenger also leads the competition in battery life. As the first in HP's new SmartPhone lineup, the HP iPAQ 500 helps highly mobile professionals stay connected wherever they are.

The new stylish PC, measuring in at just 27.6 cm high and 10.7 cm wide, has been effectively designed to fit into the smallest of spaces, either upright or sideways. The s3000 PC has a luxurious piano finish casing that covers up unwieldy and unattractive connectors and disc drives giving a more streamlined, sleek look no matter where in your house you place it.

HP Pavilion s3000 Slimline PC, ideal for families and students as part of HP's fresh new design for its desktop PC portfolio. The tx1000 is HP's first-ever consumer notebook to feature a convertible screen that opens for classic use, twists for showing presentations and watching movies and folds flat into a slate. Perfect for digital entertainment enthusiasts, the notebook also features HP's unique touchscreen display, making navigating through music, DVDs and photographs quick and easy.

For those who are inspired by the latest design-led technology, the notebook combines unparalled style with a small and lightweight design. Featuring the HP Imprint finish, the notebook has a smooth, hardcoated, high-gloss exterior and fresh inlaid design for a hard-wearing, sleek look. By folding the notebook display flat, the PC is transformed into a compact and easy to carry slate. In this mode, consumers can use the touchscreen to navigate and launch all of their digital entertainment files. With a discretely stowed stylus, the touchscreen can also be used to add handwritten notes and illustrations to existing documents.

Digital entertainment comes to life on the12.1-inch widescreen display with HP BrightView for vivid colours and engaging true-to-life action. When travelling by plane or a train, and space is tight, a simple twist of the notebook display provides added comfort for watching DVDs and presentations at a convenient angle. This ability to adjust the display also makes it easy to share what's on screen with colleagues and friends.

Visitors can go to any of HP's key retailers at the GITEX Shopper to avail fantastic offers, discounts and prizes. HP's retailers at the show include Compu-me, Computer Depot, Emax, Jackys, Jumbo Electronics, Kite Trading Metropolitan General Trading, Plug-ins Electronix, Radio Shack, Sharaf DG.




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Notes and media contacts

Consumers can call HP Hotline 800 4910 or log on to www.hp.com/me for more information on HP's participation at GITEX Shopper

About HP
HP focuses on simplifying technology experiences for all of its customers - from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world's largest IT companies, with revenue totaling $100.5 billion for the four fiscal quarters ended July 31, 2007. More information about HP (NYSE: HPQ) is available at www.hp.com.

About HP Middle East
HP is the largest technology and solutions provider in the Middle East with 670 employees and subsidiaries in Dubai, Abu Dhabi, Riyadh, Khobar, Cairo, Ramallah, Oman and 2 service Joint Ventures in Kuwait and Bahrain servicing the GCC, Egypt and the Levant. HP has been present in the Middle East since 1968 and opened its first regional office in 1994. HP Middle East is the market leader for enterprise, small and medium business and consumer technology products and offers a large portfolio of solutions and services in various business domains.

To register for regular news update please visit HP Press lounge on www.hp.com/me/press
Anne-Birte Stensgaard Posted by Anne-Birte Stensgaard, Senior News Editor
Wednesday, September 05 - 2007 at 15:10 UAE local time (GMT+4)

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