Sharaf DG gears up for GITEX Shopper

Unveiling a power-packed retail presence with a range of promotional offers throughout the seven days at the GITEX Shopper, Sharaf DG officials said its 288 square metre stall located at ED 30 in the east hall at the expo will offer the best selection of offers across categories like Consumer Electronics, Home Entertainment, IT and Telecom.

Commenting on the participation at the GITEX Shopper, Mr. Nilesh Khalkho, Head of Merchandising and Vendor Relationships, Sharaf DG, said,

"We at Sharaf DG are glad to associate with Samsung, the leader in digital innovation and quality products to offer consumers a first-of-its kind opportunity to decide the price of Samsung products through a bid. The bidding process will be spearheaded by Souq.com and visitors can enjoy biding for Samsung 32 inch LCD TVs, digital cameras, mobile phones and MP3s. The entry to the auction will be for shoppers who have made a minimum purchase of AED 100 at Sharaf DG. The bid for the auction will start from AED 1 and is bound to create a huge stir at Shopper."

The auction will take place every half an hour at both the Shopper venue as well as at the flagship store of Sharaf DG at the Times Square Center, Dubai's largest one-stop electronics destination.

"Our aim this year is to showcase a host of latest technology products never seen in the region and being launched exclusively at Sharaf DG. Noteworthy being a router and Terabyte hard drive combination that gives the user access to his data at home from anywhere in the world."

Apart from the auction, Sharaf DG has also lined up an array of promotions at the Shopper which will include a Nokia scratch-and-win competition to win instant prizes like Gold Coins, DVD players and much more. "There are guaranteed prizes on purchase of laptops, LCD TV's and cameras as well. The special Gitex promotions will be offered at all Sharaf DG stores at Times Square Centre, Deira City Center and Ibn Battuta Mall," Mr. Khalkho added

Commenting on its partnership with Sharaf DG, Mr. Sathish Shenoy, GM of Samsung Business Division of Eros Electricals Distributors for Samsung Digital Electrconics products and Mobile phones, said: "We are delighted to partner with Sharaf DG which has carved a niche for itself in the dynamic electronics retail market of the UAE through innovative marketing and customer-centric focus, offering convenient shopping to discerning shoppers. We are confident that our association with their innovative promotion at GITEX Shopper will definitely help us showcase the latest consumer electronics and mobile phones from Samsung featuring cutting edge technology and raise the levels of excitement at GITEX Shopper and achieve an incremental for
both the brands in terms of exposure, equity and target set."