Bahrain City Centre to host Spanish fashion label Sfera

Notes and media contacts

For more information, please contact:

Hussain Rasool
Promoseven Weber Shandwick
Tel: +973 17500777
Fax: +973 17918566
Mob: +973 39806366

Bahrain City Centre: The Kingdom's biggest multi use development set to open mid-2008; the three-level centre will occupy a total Built up area of 450,000 sq m and 150,000 sq meter Gross Lease-able area ,in the Seef area of Manama. The centre will include a 20-screen cinema - the largest of its kind in the region, the biggest indoor /outdoor water park in the region, along with a family entertainment centre, and the widest variety of restaurants and cafes. The centre adjoins two four & five star hotels and a decked parking structure with 5,500 covered car spaces.

Sfera: Sfera is Spain's El Cortes Ingles's newest expansion fashion chain, which offers clothing and accessories to men, women and children with a wide range of fashion specific trends. Sfera's first outlet in the Middle East was launched in Kuwait where the demand for fresh fashion is constant. Sfera has several stores in its native Spain and so far has expanded its line into Greece, Portugal, Belgium, Italy and Kuwait. For more information please visit www.sfera.com

About Al Sawani Group
Incorporated in Saudi Arabia in 1976, Al Sawani Group is one of the Middle East's foremost fashion, accessories and home collection goods pioneers with a 30 years successful track record. Since it's inception it has expanded into 13 countries, including Saudi Arabia, Kuwait, Bahrain, Qatar, Iran, United Arab Emirates, Jordan, Lebanon, Syria, Egypt, Sudan and Morocco. As a marketer and distributor, Al Sawani has exclusive distribution rights to over 30 world-renowned brand-names. The Group distributes these products through a network of Al Sawani stand alone stores and shops-in shop, as well as third party retailers. As a retailer, Al Sawani has carved a retail network encompassing various retail concepts and incorporating over 450 free standing and department stores in the Middle East to date.

Brands under the group include:
Esprit, GUESS, United Colours of Benetton, Go Sport, Courir, U2, XOXO, Rene Derby, Persona, Penny Black, Arezzo, SIX, OSIM, Baby GUESS, Alain Weiz, Max Mara, Max & Co, Marella, La Perla, Marina Rinaldi, Betty Barclay, FUBU, G2000, Red Earth, White & Trendy, Al Sawani Accessories boutique, Fossil, DKNY, D & G, Diesel, Breil, Adidas, D & G, Moschino, The Wall, Swish, Alsaha and more.