Surrounded by captivating views, dazzling blue seas and refreshing breezes, the team reflected on the achievements of the past 12 months and looked forward to the year ahead.
Among the accomplishments of the region's leading media strategy, planning and buying agency was collecting 12 prizes, including six golds, at the inaugural Campaign Middle East Media Planning Awards held in December 2006, naming Starcom MediaVest Group MENA as Agency of the Year. As well, six of its clients were recognised for the effectiveness of their communication campaigns in six categories at the GMR Effectiveness in Marketing Awards (GEMAS) held in February, entitling them to a total of eight awards including the Grand Prix.
SMG MENA also has retained telecom giant Saudi Telecommunications Co. and added an impressive list of blue-chip companies, including GlaxoSmithKline, the buying for Coca-Cola Egypt and Welcare World Health Systems in Dubai.
"It is through the energy, innovation and intellectual capital of our team that we continue to contribute to our clients' business successes with a wide variety of communications that captivate consumers. This relaxed, but beautiful and visually stunning trip demonstrates the agency's recognition and appreciation of this fact," said Philip Jabbour, SMG MENA Group Director, Marketing and Business Development.
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Musandam captivates Starcom MediaVest Group MENA
- United Arab Emirates: Thursday, September 06 - 2007 at 12:07
- PRESS RELEASE
The Dubai office of Starcom MediaVest Group MENA celebrated the year's many business wins and industry awards, appropriately enough, with a dhow trip to the celebrated Musandam Peninsula.
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About Starcom MediaVest Group MENAStarcom MediaVest Group MENA (www.smvgroup.com) one of the largest brand communications group in the region. SMG MENA encompasses a passionate and integrated network of specialists in media strategy and investment; consumer research; response media; sports and event marketing and digital communications.
A wholly owned subsidiary of Paris based Publicis Groupe, SMG MENA is present in eight offices spanning the Arab world, from Dubai to Morocco, and is backed by a global network of 110 offices in 67 countries. Its client roster boasts many leading local, regional and multinational companies. SMG MENA focuses on delivering connections that captivate by inventing and mastering engaging touch points, and creating and activating transformative ideas that connect brands to consumers.
The network has enjoyed annual double-digit growth since it launched in 2000. Among its wins in 2007 are GSK, Jordan Investment Board, Welcare World Health Systems, and buying at Coca-Cola Egypt (where it already had media planning). Two SMG MENA campaigns were short-listed for Cannes Lion media awards in 2007, making SMG MENA the only media company in the region to be short-listed. The agency also was the only one from the region to be selected as a finalist for the "Cream of Venice Selection" at the 2007 Venice Festival of Media. Regionally, SMG MENA won 12 awards at the inaugural Campaign Middle East Media Planning Awards, including Agency of the Year, and had six of its clients recognised at the GMR Effectiveness in Marketing Awards (GEMAS) by winning eight awards including a Grand Prix winner.
SMG MENA has been named the top media shop in the MENA region in terms of billings by RECMA, the leading independent global monitoring and ranking source.
Posted by Anne-Birte Stensgaard, Senior News EditorThursday, September 06 - 2007 at 12:07 UAE local time (GMT+4)
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