Tripp Lite targets solid growth in 2007 as EMEA UPS market taps USD 1.5 billion in 2007

The global manufacturer, which marks the 10th year of its Middle East operations, has consistently posted impressive year-on-year revenue results through a high-quality product portfolio, strong channel network, 15 in-country distributors and strategic alliances with leading local companies.

The US-based company entered the regional market in 1997 and has built its reputation by focusing on technological innovation and value-added distribution by training and certifying VARs, SIs, retailers and installers among others. Tripp Lite operates in the UAE through a state-of-the-art office and 3 PL warehouses in JAFZA that provide marketing, distribution, administrative services as well as critical technical support to its clients, and has penetrated a cross-section of major industries including construction, medical, banking and finance, utilities, education and the government sector.

"The power protection market has witnessed an unprecedented boom, as business enterprises become increasingly aware about the impact of power interruptions on data integrity, productivity and overall performance. Our company has been able to tap into this booming market and register an approximate year-on-year 40 per cent of earnings growth, despite the stiff competition from other manufacturers. With continuing high demand, we are expecting to very solid earnings by the end of our 10th year in the region,"

said Vipin Sharma, Vice President of EEMEA & India Sales, Tripp Lite.

Tripp Lite has formed strategic partnerships with ASBIS Group in both the Middle East and European markets, Jel Corporation across the CIS market and Empa in the Middle East region, which has enabled it to provide tailor made solutions and support services as well as access to regional expertise. The company's in-country distributors has also ensured the extensive market reach of its products including Logicom in Jordan, Computec Class in JAFZA, Al Jassim in KSA, IBC in Lebanon, Delta Tech & Computer Engineering World in Yemen, Business Communications in Qatar, Micro Innovations in Pakistan and Radjeep Energies in India.

"As a company with global operations, we have tremendously benefited from our long-standing relationships with channel partners that have allowed us build to our business in the region and maintain our edge over competitors in a span of 10 years. In turn, we have supported our partners by providing best-of-breed products as well as modern training courses that equip them with the tools to efficiently market our portfolio in their areas," added Sharma.

This month, Tripp Lite received the "Community Choice Award" for its "SmartPro Intelligent, Line-interactive" UPS Series in the essential UPS category by Penton Media's windows IT Pro. During the 10 years, Tripp Lite received many awards such as the 'Best UPS Manufacturer of the Year 2003 in addition to winning various recognitions for its industry-leading power protection products. In the last 10 years in the region, the company's distinctions include long-term collaboration with leading companies in power infrastructure, IT data centre and solar renewable projects.

"We have established a solid reputation as a premier and innovative power technology vendor, which has made us the top choice among corporate end-users and prospective channel partners for groundbreaking power protection solutions. With our continued focus on research and development and network expansion, we are confident that we will be able to further our position in the Middle East," concluded Sharma.