Khalil appointed new regional representative for Logitech

The move reflects the company's increased focus in driving growth in the region and comes at a key time in the year, as Logitech launches its latest innovations, from mice, keyboards and webcams to headsets and gaming peripherals.

The Middle Eastern PC market is growing at around 25% and offers significant opportunities for Logitech because the company's success is typically linked to the installed base of PCs. Logitech is bringing a wide range of new products to market to meet this opportunity.
These include the new Logitech® Cordless Desktop Wave™, designed to increase keyboard comfort, and the Logitech® MX Air™ Rechargeable Cordless mouse, a laser mouse that works on the desk and in the air. Khalil's appointment and these new product introductions come at a time when Logitech is increasing its focus in the region.

Katharina Tarmann-Droescher, director of the Eastern Europe and Middle East region at Logitech, said: "With his impeccable industry and management experience, Ahmed Khalil is the perfect appointment for us. We're delighted he is able to represent the company at this important time and look forward to seeing the business develop under his leadership."

Ahmed Khalil, regional manager, Logitech Middle East FZ-LCC, said: "I'm really looking forward to the challenge of representing Logitech in the region and capitalizing on the exciting opportunities that lie before us. Logitech launches over 100 new products every year. Gitex will mark the launch of some of the most innovative of them and will see the beginning of a new, local Middle East team set for success with our partners!"

Logitech will be located with its long-term partner ITE Distribution at Gitex on stand N. D3-20 in Hall 3. The stand will feature interactive display areas for visitors to trial the company's latest innovations. There will also be free giveaway / competition.