Technoworld launches Alienware through Emirates Computers at Gitex Technology Week 2007

Technoworld is showcasing a selection of Alienware's multiple award-winning high-end computers - Area-51 7500 and Area-51 m9750 - and is holding contests and raffle draws at Gitex Shopper & Consumer Electronics Expo 2007 where visitors will get a chance to win the latest Alienware machines.

"Technoworld is thrilled to bring Alienware to the UAE through Emirates Computers. Alienware is a globally recognized brand name associated with high-performance, quality and innovation and a pioneer in launching some of the PC industry's firsts in the world. Alienware's products are very impressive with attractive designs, exciting features and deliver strong performance," says Mr. Varughese Oommen, General Manager of Technoworld.

"Alienware's powerful systems deliver the best gaming performance possible. We are delighted to associate ourselves with a world-class brand like Alienware to offer our customers a wide choice of best-in-class, custom-built, high-performance notebook and desktop computers for gaming, home and professional use."

Alienware Corporation, a wholly-owned subsidiary of Dell Inc, is the leading manufacturer of high-performance desktop, notebook, media center and professional systems. Alienware has globally earned an unparalleled reputation of creating best-of-breed systems that offer superb, uncompromising quality. Operating under the philosophy of "Build it as if it were your own," Alienware has earned numerous awards for excellence and has become a respected brand name worldwide. With an unwavering passion to build the world's most powerful computers, Alienware continues to set the high-performance standard.

"Gitex is an ideal platform to launch Alienware's unique and award-winning technology products in this region. We are showcasing the entire range of Alienware systems at the Emirates Computers' stands at Gitex main exhibition and at Gitex Shopper. We are also holding live demos for Alienware's fastest and latest gaming machines, where hardcore gamers can experience the thrill of gaming on the ultimate dream machine. We are running contests and raffle draws where some lucky visitors at Gitex Shopper will get a chance to win the latest Alienware machines,"

Mr. Oomen added.

Alienware's range of desktops include Area-51 7500, Aurora 7500, Area-51 ALX and Aurora ALX, and notebooks which include Area-51 m9750, Aurora m9700, Aurora mALX and Area-51 m5550. At Gitex, Technoworld will be showcasing the Alienware desktop Area-51 7500 and the notebook Area-51 m9750. The Area-51 7500 is a powerhouse of performance and is the ultimate dream machine for serious gamers. Alienware Area-51 m9750 is a notebook computer designed to deliver extreme levels of performance along with portability and is preferred by gamers desiring portability.

Technoworld is located at Emirates Computers' Stands (Stand No. C4-1 in Hall No. 4) at Gitex Technology Week and (Stand No. CB 4 in Central Hall) at Gitex Shopper & Consumer Electronics Expo 2007.