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'Fewer than 1% of valid ideas turn into successful real world innovations,' said Zollar.
'Embracing innovation takes guts: you have to be able to try things and start around if they don't work. That's a cultural challenge that organisations in the Middle East and elsewhere must face in order to meet the enormous changes taking place in our world today.'
Today's world contains over 4.3 billion Internet addresses and faces the potential for trillions of locations and devices under Internet Protocol 6. It also produces more transistors than grains of rice, according to Zollar: 'We are generating over 15 Petabytes of information every day. Within the next three years, your car will contain over 100 million lines of code. And an aeroplane will contain a billion lines of code. Information, and a great deal of it, is moving around the world at a breathtaking pace. This, then, is the driver of the new globalisation.'
IBM is working across the Middle East region with governments and businesses to define transformational projects based on the availability and flow of digital information, from building e-government platforms through to the digitalisation of Egypt's historic treasure trove.
The company is a key backer of the GITEX Technology Week conference: 'We wanted to drive home the message that IBM is focused on delivering services for Middle East enterprises and governments and that means building a more complex message platform. GITEX is the premier forum for building dialogue between professionals in the Middle East business technology space and we see the conference as a major opportunity to further that dialogue,' said Takreem El-Tohamy, General Manager of IBM Middle East, Egypt and Pakistan.
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Medilyn Manibo, Assistant News Editor
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