National Bank of Dubai launches first vertical design Debit card in the region

The new NBD SMART Debit card gives customers unrivalled state of the art security as well as valuable cash rewards and loyalty benefits.

Featuring a microprocessor chip, the vertically designed NBD SMART Debit card uses an individual PIN number to confirm transactions as well as verifying that the card used is authentic. The state of the art technology used in the Smart card will significantly improve security and reduce card fraud by ensuring that the card cannot be misused should it be lost or stolen.

In addition to the added security features, NBD's SMART Debit card offers cardholders the chance to receive rewards and loyalty benefits by using the card. Cardholders can earn and accumulate cash value worth 0.40% for both domestic and international purchases; making it the highest cash reward scheme in the region for debit cards. Cardholders accumulated cash value will be automatically credited at the end of each quarter to their NBD bank account.

"Our new SMART Visa Debit Card is the region's first and constitutes a great addition to our card line up. It also gives customers the opportunity to earn valuable cash rewards and loyalty benefits, safe in the knowledge that their card features unrivalled security,"

said Suvo Sarkar, Group Head Retail Banking, National Bank of Dubai. "With this innovative Smart Card, NBD has provided customers with the latest in global card security features while adding value to their shopping experience by enabling them to earn cash rewards for using their SMART Debit Card to make everyday purchases."

A unique loyalty scheme available to NBD Smart Card holders will be available in the near future and offers the option to collect valuable points and redeem them against exciting gifts and special offers at a wide range of premier shopping establishments, locally and internationally.

Aashish Bhargava, Country Manager, UAE, Visa International commented: "Visa continues to develop innovative, customised and secure payment solutions which help our member banks to become leaders. The introduction of the National Bank of Dubai SMART Debit Card demonstrates Visa's support of its member banks through leading product and technology development, ensuring even greater convenience, benefits and security for cardholders.

The new NBD SMART Debit card will be initially piloted to a selected NBD customer segment, and will subsequently be offered to all NBD customers.