Vice Versa and du team-up to offer 'special edition' package at GITEX 2007

The 'special edition' package contains a du branded 'Vice Versa smart card' which provides du customers with instant rewards in more than 270 Vice Versa partner outlets within Dubai. The first Vice Versa/ du 'special edition' Visitor Mobile Line packages will become available at GITEX, 8 -12 September 2007 from du shops and a selected list of dealers outlet including the Axiom outlet at the Dubai World Trade Centre.

The Vice Versa card is accompanied by a Premium Guide to Dubai, containing an easy to use listing of the partner outlets as well as a Dubai city map to help locate shops, restaurants and services. In addition to the added benefit of the Vice Versa card, visitors purchasing a 'special Gitex 2007 edition' will enjoy a Visitor Mobile Line loaded with extra airtime.

'We are very pleased with our partnership with du, both young dynamic companies, which utilises technology to fulfil our customers' needs, says Kira Milan, Managing Director, for Vice Versa International. "The partnership follows a trend where as we have received high interest from companies that see the Vice Versa card an attractive offer to their customers and, via the wide selection of quality partner outlets, decides to offer branded Vice Versa card and therefore providing additional benefit and retain customer satisfaction and loyalty," she continues.

Osman Sultan, CEO, du says, "The Vice Versa Card included in the special Gitex 2007 edition package of du Visitor Mobile Line is a must-have for all travellers attending the Dubai exhibition. It offers unique rewards programme with a never-before combination of value and convenience. It is the perfect companion for a business traveller spoiling him for choice with the best in shopping and dining in Dubai. GITEX is the ideal event to launch the 'special edition' of the Vice Versa/ du Visitor Mobile Line at as it attracts business travellers from the Middle East region and beyond."

"Most frequent travellers earn bonus points on business travel from airline loyalty programmes and in a similar way the Vice Versa card makes a business traveller Card-Cash whilst dining and entertaining during their stay, which can be spent instantly on personal shopping or leisure activities," he added.

The Vice Versa smart card gives the customer an average of 10% as an instant reward back on purchases made in any of the 270 partner outlets. The reward is instantly transferred to the card as Card-CashTM (Cash to the card) in a Dirham and US$ value that can be used immediately in any of the Vice Versa partner outlets.

The Vice Versa programme includes more than 50 restaurants, cafés and bars in Dubai which offer attractive reward rates of up to 20%.

Both the du Visitor Mobile Line and the Vice Versa card can be registered so that repeat visitors to the UAE can enjoy the continued benefits of Card-Cash. A Vice Versa Silver card can be upgraded to a Vice Versa Gold card, valid for 2 years.