• HSBC

Gulf Air ties up with DHL Express to introduce Global Incentive Agreement Programme

Gulf Air, the airline with the largest network in the Middle East, has entered into a strategic global partnership with DHL Express, the global market leader of the international express and logistics industry.

The Global Incentive Agreement Programme, introduced by Gulf Air, is designed to provide key global partners with incentives to boost its cargo traffic volumes on a yearly basis and facilitate its inclusion in the partner's core carrier programmes. DHL Express, a long time supporter of the airline, is the first partner to be signed up to this incentive agreement.

"We are delighted to have DHL Express on board as our launch partner in this incentive programme and are looking forward to a long and mutually rewarding relationship," says Gulf Air Executive Vice President, Marketing and Sales, Mr. Lee Shave

"Strategic global incentive agreements are a key strategy in building effective partnerships, especially when it comes to air cargo industry. The agreement further strengthens the regional and global network capabilities of both Gulf Air and DHL."

The agreement provides partners to access permanent bookings (PBs), direct booking, regular interface with HDQ key account managers, specific service level commitments and service recovery plans including claims processing.

"DHL Express has always been our preferred partner-in-business," says Gulf Air Acting Head of Cargo, Sam Okpro.

"We appreciate their true partnership spirit during the negotiation of the agreement and look forward to extending the partnership to DHL Global Forwarding and other global partners in the near future."

"As the leading express and logistics provider, we are growing fast and will continue to invest and cooperate with key players to strengthen our position as the market leader. This tie-in with Gulf Air further increases DHL's worldwide coverage and leverages the strength of both companies." said DHL Express Middle East Network Planning and Services Manager Ross Wyeth.

The agreement will be for a one year period and both companies look forward to a successful and enhanced relationship.
DHL Express Middle East Network Planning and Services Manager Ross Wyeth and Gulf Air Acting Head of Cargo, Sam Okpro. 
DHL Express Middle East Network Planning and Services Manager Ross Wyeth and Gulf Air Acting Head of Cargo, Sam Okpro.
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About Gulf Air
Founded in 1950, Gulf Air, owned by the Kingdom of Bahrain is the only truly Pan Gulf carrier in the Middle East region.

The regional, geographic and cultural values that the airline has embraced over more than half a century are still central to defining its brand and service ethos.

Today the airline's network stretches from Europe to Asia and covers 40 cities in 26 countries. The fleet comprises 28 aircraft and has the distinct advantage of possessing the strongest network across the Middle East.

A new strategy to create a platform for sustained commercial operation has been put in place as part of a two-phased turnaround programme announced in April 2007 by the airline's new management.

Gulf Air's onboard service caters high quality products and services, including the innovative, unique and award winning Sky Chefs and Sky Nannies.

Some of the notable recognition include:
Best Onboard Catering in First Class 2007 (Sky Trax Awards)
Best Onboard Catering in First Class 2006 (Sky Trax Awards)
Best Onboard Catering in Business Class 2006 (Sky Trax Awards)
Best Business Airline 2006 (British Travel Awards)
Best Onboard Service 2006 (Gold) (Mercury Awards)
Best Onboard Catering in First Class 2005 (Sky Trax Awards)
Best Onboard Catering in Business Class 2005(Sky Trax Awards)
Best designed in-flight magazine 2005 (American Creativity Awards)
Middle East Leading First Class Airline 2005 (World Travel Awards)
World's Leading Airport Lounge 2005 (World Travel Awards)
Middle East region's best airport restaurant for its restaurant in Bahrain International Airport lounge 2005 (PAX International Readership Awards)
Official Airline and Sponsor of the Gulf Air Bahrain Grand Prix 2008

For further information please contact:
GULF AIR PRESS OFFICE
T: +973 17 338821
F: +973 17 338207

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