Damas unleashes soulful Italian jewels from Genero

The brand that has gained international acclaim for its nature and animal-inspired enamelwork offers a memorable assortment of earrings, rings and pendants in 18kt gold.

Genero was founded by dynamic husband-wife duo Ezio and Antonella Genero in Vicenza, the creative heartland of Italy. Crafting jewels from materials of the finest quality, Genero brings to life spellbinding designs that combine handmade artistry and modern technology.

Antonella, co-founder and lead designer of the Italian brand, was recently in Dubai to present the latest Genero collections. She reveals: "Mine is another way of making gold come alive, a way that transforms the jewel into a unique thought that celebrates feminine elegance and allows itself to be worn every day. It is a way that comes from my curious observation of gold and what makes it so exciting - its purity, rhythm and vitality."

Tawhid Abdullah, Managing Director of Damas, remarked:

"Genero is an exciting new brand that offers stylish, sophisticated jewellery for the woman who seeks a unique expression of herself. Using only premium materials, each creation from Genero's extensive collections is an inspired outpouring of its designer, which sets it in a realm of its own as something women will cherish for a lifetime."

Antonella has a remarkable sense of design that brings several years of valuable experience to the jewellery field. A student of the well known Art Institute of Florence, she and her husband set up the design house that would see her bring out her inspired jewellery creations to the rest of the world.

Fuelling her inspiration with extensive travel to major fashion capitals across the globe, Antonella allows herself to experience first hand the flow of emotions which she later translates into bewitching masterpieces. Each Genero jewel seeks to 'live in perfect harmony with the leading Italian fashion houses and their most beautiful creations' to establish something personal and special about its wearer.

Genero believes and operates by the principle that style and sensuality, femininity and elegance transcend all barriers of age, and that a precious accessory is one of the best expressions of one's innermost feelings. The brand affirms the eternal nature of women as being gentle but innately strong, with a tenacity of spirit that since time immemorial has fascinated and continues to fascinate the world. A Certificate of Quality comes with every Genero jewel as assurance of its impeccable value in terms of design and material and a definite index to the high standards set and followed by the Italian design house.

"It has always been the objective of Genero to transform each of our creations into a soulful expression that echoes the innermost emotions of its wearer. We would like to elevate jewellery from being a mere adornment to a unique expression of individuality. We are very pleased that our creations are getting a lot of attention from jewellery lovers in the UAE," adds Antonella.

Genero's exquisite jewellery collections are available in selected Damas 18kt shops across the UAE.