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Monday, November 30 - 2009

ViewSonic appoints Almasa IT Distribution to boost regional channel expansion plans

  • United Arab Emirates: Monday, September 10 - 2007 at 09:45
  • PRESS RELEASE

ViewSonic, a leading global provider of visual display products, has announced the appointment of Almasa IT Distribution, in a bid to boost expansion in its Middle East sales channel.

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  • Aaron Fright, ViewSonic MENA Regional Director & Frank Sheu, CEO of Almasa IT Distribution.
    Aaron Fright, ViewSonic MENA Regional Director & Frank Sheu, CEO of Almasa IT Distribution.
The Almasa appointment is expected to further support ViewSonic's growth plans across the region, including Saudi Arabia and the UAE, according to the company's Middle East and Africa regional director, Aaron Fright.

"The Middle East LCD market, in percentage terms, is one of the fastest-growing in the world, and we believe will likely continue to be so for the foreseeable future," said Fright.

"It is essential that ViewSonic have the right blend of partners to deliver on our business objectives moving forward, not just in Saudi Arabia and the UAE but regionally throughout the Gulf markets as well. Almasa has demonstrated its regional market reach and experience and we believe will provide ViewSonic with a competitive advantage in the coming years."


Headquartered in Dubai, Almasa IT Distribution operates state-of-the-art warehouses with in-country services and facilities. Apart from its main logistics hub in Jebel Ali Free Zone, the company provides in-country services in Dubai, Riyadh, and Kuwait in order to guarantee reliable logistics support, rapid response, delivery and localised in-country services to customers in the Middle East and North Africa.

"ViewSonic enjoys strong regional brand recognition and growing market share, and we see considerable opportunity, with our efficient in-country infrastructure, to develop both the ViewSonic LCD monitor and Projector segments of the market," said Frank Sheu, CEO of Almasa IT Distribution.

Demand for large-size and widescreen monitors is increasing significantly in the Middle East, as both home users and businesses look for high quality displays that make the most of rich media content and create a highly productive digital working environment.
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About ViewSonic:
ViewSonic® Corporation is a leading global provider of visual display products. ViewSonic develops, markets and supports a broad range of innovative products including LCD monitors, LCD TVs, projectors, digital signage displays and other display products.

About Al Masa Distribution
Founded in 1995, Almasa IT Distribution is today one of the leading distributors of IT hardware and networking solutions in the Middle East and North Africa. The company has further replicated its success to become a major player in the distribution of Systems, Mobile Computing, Peripherals and Network Solutions. The rapid expansion and commitment to service excellence has positioned Almasa ITD as the market leader in the Middle East and Africa (MENA) and the reseller's first choice for sourcing leading IT hardware and networking solutions.

Almasa ITD is dedicated to the reseller and retail channel and consistently delivers expert logistic services in order to fulfill the differing requirements of the market and demands for quick product turnover.

Almasa ITD represents an array of world leading vendors such as Avaya, AMD, APW, Asus, Asrock, ATI, D-Link, Extreme Networks, Juniper, Hewlett-Packard, HP Procurve, Intel, Juniper, Kingston, Molex, Nvidia, Proview, Samsung, Seagate, OPTI UPS, Mio and many more.

With an experienced team of over 200 professionals representing over 20 nationalities, at Almasa ITD we focus on delivering superior service to all our customers. The diversity of our workforce enables us to understand local market requirements and deploy appropriate corporate resources to maximize customer value accordingly.

Ibrahim Asran
The Portsmouth Group
Tel: +9714 369 3575

Forward-looking Statements

This press release contains certain forward-looking statements based on current expectations, forecasts and assumptions that involve risks and uncertainties, as well as assumptions that if they do not fully materialize or prove incorrect, could cause ViewSonic's results to differ materially from those expressed or implied by such forward-looking statements. Such forward-looking statements include statements regarding ViewSonic's expectations, beliefs, intentions or strategies regarding the sale of our visual display products in the Middle East,the expected benefits of appointing Almasa IT Distribution and other statements that can be identified by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," and "would" or similar words. The risks and uncertainties that could cause ViewSonic's results to differ materially from those expressed or implied by such forward-looking statements include the growth of the market for visual displays in the Middle East in general and for ViewSonic's visual display products in particular; and other risks and uncertainties described more fully in ViewSonic's reports filed with the U.S. Securities and Exchange Commission. These statements are based on information available to ViewSonic as of the date hereof and ViewSonic assumes no obligation to update the forward-looking statements included in this press release, whether as a result of new information, future events or otherwise.

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