"The Middle East LCD market, in percentage terms, is one of the fastest-growing in the world, and we believe will likely continue to be so for the foreseeable future," said Fright.
"It is essential that ViewSonic have the right blend of partners to deliver on our business objectives moving forward, not just in Saudi Arabia and the UAE but regionally throughout the Gulf markets as well. Almasa has demonstrated its regional market reach and experience and we believe will provide ViewSonic with a competitive advantage in the coming years."
Headquartered in Dubai, Almasa IT Distribution operates state-of-the-art warehouses with in-country services and facilities. Apart from its main logistics hub in Jebel Ali Free Zone, the company provides in-country services in Dubai, Riyadh, and Kuwait in order to guarantee reliable logistics support, rapid response, delivery and localised in-country services to customers in the Middle East and North Africa.
"ViewSonic enjoys strong regional brand recognition and growing market share, and we see considerable opportunity, with our efficient in-country infrastructure, to develop both the ViewSonic LCD monitor and Projector segments of the market," said Frank Sheu, CEO of Almasa IT Distribution.
Demand for large-size and widescreen monitors is increasing significantly in the Middle East, as both home users and businesses look for high quality displays that make the most of rich media content and create a highly productive digital working environment.
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Posted by Anne-Birte Stensgaard, Senior News Editor
