LENOVO commemorates 15th anniversary of ThinkPad by uncorking new 'Reserve' Edition

The much-anticipated, leather-encased ThinkPad Reserve Edition includes ThinkPad's best-engineered features and functionality at its core, amplified by a personalized service and support program, for an executive-level PC experience that is unlike any other.

Launched during GITEX Technology Week in Dubai, the ThinkPad Reserve Edition is available in the UAE through exclusive partners the Rivoli Group, the leading lifestyle retailer, at the Rivoli Arcade showroom in the Dubai International Financial Centre and by order through www.thinkpadreserve.com. It is also on display at the Ritz-Carlton Hotel in the Club Lounge and the Ritz-Carlton Suite.

Milko Van Dujil, president of Lenovo EMEA and senior vice president of the Lenovo Group, commented:

'We are celebrating a groundbreaking executive-class service, all included with no upgrades necessary and at no additional charge, managed by specially-trained, personal support staff. The ThinkPad Reserve Edition has only been launched in France, the UK and now in Dubai. The ThinkPad Reserve Edition combines the best of all worlds through its 'black glove treatment' and superior hardware to surpass any other computing experience available today. While only 5,000 systems will offer 'Reserve' status, Lenovo's PCs continue to lead the industry in delivering innovative system design and services that enable productive, efficient and secure customer operations.'

Clad in hand-stitched, saddle-grade premium French leather, each Lenovo ThinkPad Reserve Edition notebook is individually numbered and comes with live, round-the-clock executive-class service and support. Each ThinkPad Reserve user is provided a dedicated, specially-trained Executive Support staff that is available at the touch of a button, 24 hours a day, 7 days a week to ensure that users are fully supported in every aspect of the ThinkPad Reserve Edition computing experience.

Bernadette Andrietti, sales director, Intel EMEA, said: 'This marks a milestone in the lifetime of the ThinkPad, which Intel has been a part of for 15 years. The Reserve Edition is built on the unique technology platform the ThinkPad has built its reputation on, and the the Intel technology that provides the ultimate computing capabilities to its exclusive users.'

For ongoing support, each owner is provided concierge phone access to the Executive Support staff, with all calls answered within four rings in the owner's native language. Or the owner can press the ThinkVantage button on the keyboard and get a live electronic-chat connection to their support expert, who can also address needs through remote management of the computer as desired. If needed, a specially-trained technician will be at a customer's location within four hours in 20 countries, and will even condition the leather exterior before departing. In the case of accidental loss, replacement machines will be shipped overnight, free of charge

The Lenovo ThinkPad Reserve Edition was created in celebration of the 15th anniversary of the iconic ThinkPad notebook. Since its creation in 1992, ThinkPad has built a tradition of excellence, and is trusted by the world's most demanding professionals for its advanced capability, rugged durability and thoughtful design. Developed in close collaboration with world-renowned Richard Sapper, co-designer of the original ThinkPad notebook, the ThinkPad Reserve Edition represents another milestone of the ThinkPad user experience and a celebration of Lenovo customers' professional success.

Ashley Eide, Deputy General Manager, Rivoli Group, said: 'We have grown to house a portfolio of international luxury brands, which includes some of the world's most iconic names. The Rivoli Arcade showroom at DIFC showcases an exquisite range of products that the Group represents - from writing instruments and watches, to luxury communication instruments, electronic accessories, corporate gifts and more. The ThinkPad Reserve Edition is an exclusive product and service that will add value and diversity to the offering we have for our customers.'

Absolute Security

Not only is the ThinkPad Reserve Edition leather-clad, it's iron-clad, too: the ThinkPad Reserve Edition demonstrates Lenovo's commitment to keeping information secure in today's business environment. Lenovo's Client Security Solution, a unique hardware-software solution, manages passwords and encryption keys. ThinkPad Reserve Edition comes with new Full Disc Encryption drives as well, with advanced hardware-based encryption built-in to firmware on the drives.

Outstanding Performance on the Road

The new ThinkPad Reserve Edition notebook provides the highest levels of wireless performance, data security and Intel® Centrino® Pro mobile technology for enhanced mobility. Users remain connected while on the road, thanks to Lenovo's acclaimed wireless design, Ultra Connect II, next generation antenna and optimized WAN performance for broadband connectivity outside the office. The ThinkPad Reserve Edition lasts up to seven hours with an eight-cell standard battery.