"As a brand, we have evolved significantly since our days of inception way back in 1990," said Manu Jeswani, Chief Executive Officer, Shoe Mart. From a shoe store, we have grown to become a retail brand focused on families. Our metamorphosis into a fashion destination and then into a fashion brand is in place with the launch of this new store."
Incorporating a more relaxed, sophisticated and understated design philosophy, the new Shoe Mart is subtler with a muted, feel from the extensive and innovative use of wooden paneling. Another new feature of the store is the display islands while the whole store has an open, welcoming ambiance.
The products in store add to the luxurious experience - while all of Shoe Mart's new season collection is in evidence, some higher-end ranges have been especially chosen for this category of AA+ shopping.
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Shoe Mart opens at Deira City Centre
- United Arab Emirates: Monday, September 10 - 2007 at 13:51
- PRESS RELEASE
Occupying 12,000 sq. ft. and incorporating a fresh new design approach in line with boutique-style positioning, Shoe Mart's new store at the Deira City Centre is an icon for the brand's fashion-centric slant as the store opened its gates to customers on the 1st of September.
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Notes and media contacts
About Shoe MartShoe Mart is a leading chain of footwear stores, offering a galore of branded and value-for-money goods for a diverse audience, all under one roof. Today it is a household name in footwear and accessories. This concept took shape when it started its operations in March 1990 in Dubai, UAE. Since its inception, Shoe Mart has grown from a single shoe store to one of the largest 'footwear and accessories' retail chains in the GCC region comprising of 97 stores spread across UAE, Bahrain, Saudi Arabia, Qatar, Jordan, Oman, Kuwait and Spain.
Keeping in line with the changing trends in the footwear business, Shoe Mart today retails a great collection of fashionable and comfortable - formal, casual and sport shoes, from over 30 countries around the globe; thereby satisfying customer needs. Shoe Mart offers an extensive range of footwear from value-for-money shoes to leading international brands like Adidas, Bata (Italy), Barbie, Clarks, Ecco, Filanto, Guess, Hush Puppies, Imac, Lee Cooper, Power, Puma, Red Tape, Reebok and Skechers. One can also find accessories such as belts, jewellery cases, handbags, luggage bags, purses, school bags, and an array of shoe care products, socks, suitcases and wallets, all under one roof. In addition to this, Shoe Mart also has individual concept stores for famous international brands such as Bata (Italy), Ecco, Pablosky, Pretty Fit, and Shelly's.
For further information, please contact:
Sana Lababidi
Partnership Public Relations
Tel: 04 341 5558
Fax: 04 341 5559
Posted by Medilyn Manibo, Assistant News EditorMonday, September 10 - 2007 at 13:51 UAE local time (GMT+4)
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