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Friday, November 13 - 2009

Etisalat and RIM launch the BlackBerry Curve in the UAE

  • United Arab Emirates: Monday, September 10 - 2007 at 14:37
  • PRESS RELEASE

Etisalat and Research in Motion (RIM) today introduced the BlackBerry Curve 8300 smartphone -the smallest and lightest full QWERTY BlackBerry smartphone - in the United Arab Emirates.

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  • BlackBerry Curve 8300 smartphone.
    BlackBerry Curve 8300 smartphone.
Etisalat and RIM will be showcasing the handset at Gulfcomms 2007.

The BlackBerry Curve strikes a perfect balance between work and leisure benefits, combining enhanced multimedia features with the proven and popular Blackberry smartphone experience. With its liquid silver finish and chrome highlights, large display, easy-to-use keyboard and intuitive trackball navigation system, the BlackBerry Curve looks and performs great and makes it incredibly easy to stay connected to the people and information that matter most.

The BlackBerry Curve includes an ultra-bright 320x240 display that brings images and video to life and includes innovative light sensing technology that automatically adjusts backlighting levels for indoor, outdoor and dark environments.

This powerful smartphone comes with a 2 megapixel camera, complete with 5x digital zoom, built-in flash, self-portrait mirror and full screen viewfinder. Photos can be shared easily and instantly by email, MMS or BlackBerry® Messenger and can also be transferred over Bluetooth® or USB cable.

The BlackBerry Curve also includes the Roxio® Media Manager for BlackBerry® software, which allows users to easily search for media files on their computer, view and organize them, create MP3 music files from CDs, add audio tags, create playlists and automatically copy or convert pictures, music and videos for optimal playback on the BlackBerry Curve.

For added storage of music, videos and pictures, the BlackBerry Curve comes with a microSD expansion slot, which currently supports up to 4GB cards.

According to Essa Al Haddad, Chief Marketing Officer, Etisalat,

"The launch of the new BlackBerry Curve smartphone will give mobile professionals a wonderfully designed and well-rounded device with new value added features, thereby adding to the popularity of the BlackBerry service here in the UAE, which already has widespread acceptance and adoption from enterprise customers throughout the."


"The BlackBerry Curve is packed with new capabilities and offers a unique blend of communications, multimedia and web features. It is an exceptional choice for staying in touch with the information andpeople that matter most," said Charmaine Eggberry, Vice President and Managing Director of EMEA at Research In Motion.

The BlackBerry Curve will be available through all Etisalat retail outlets and also across 10 additional prominent retailers in the UAE. The device is being offered at a special price till September 12 during Gitex.

For corporate customers, the BlackBerry Curve is supported by the BlackBerry® Enterprise Server software, which tightly integrates with IBM® Lotus® Domino®, Microsoft® Exchange and Novell® GroupWise® environments and features a broad set of IT policy controls that allows IT departments to manage deployments.

In addition to BlackBerry Enterprise Server, Etisalat also offers BlackBerry® Internet Service for individuals and smaller businesses. This service allows users to access up to ten supported personal email accounts (including most popular ISP email accounts) from a single device.
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Notes and media contacts

For more information on Etisalat's BlackBerry service offerings, please visit www.etisalat.ae/blackberry or call 101.

Press release issued by Corporate Communications Department - Etisalat

For further media information, please contact:
Ahmed Bin Ali, Vice President- Corporate Communications
Tel: 02 6182173
Fax: 02 6334448
www.etisalat.ae

About Etisalat:
Etisalat has been the telecommunications service provider in the United Arab Emirates since 1976. Since then, it has built up state-of-the-art telecom infrastructure and taken a leadership position of innovation and reliability among regional and international operators.

Penetration of Etisalat's mobile phone service in the UAE has crossed 140 per cent of the population. Internet and broadband penetration in the UAE has reached 60 per cent, a significant achievement by Etisalat compared to regional average.

In addition to being the UAE's telecom provider, Etisalat has now expanded to manage and operate telecom companies in Saudi Arabia, Egypt, Sudan, Pakistan, Tanzania, Benin, Burkina Faso, Gabon, Niger, Togo, Republic of Central Africa, Ivory Coast, and Afghanistan. With shares in Sudan's 'Sudatel', Qatar's Q-Tel and Thuraya, the satellite telephone service provider, Etisalat is a key regional player that lends its expertise and resources towards the betterment of information and communication technology.

About Research In Motion (RIM)

Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications. RIM technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data. RIM's portfolio of award-winning products, services and embedded technologies are used by thousands of organizations around the world and include the BlackBerry® wireless platform, the RIM Wireless Handheld™ product line, software development tools, radio-modems and software/hardware licensing agreements. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe and Asia Pacific. RIM is listed on the Nasdaq Stock Market (Nasdaq: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.BlackBerry.com.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM, Research In Motion and BlackBerry are registered with the U.S. Patent and Trademark Office and may be pending or registered in other countries. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. RIM assumes no liability and makes no representation, warranty or guarantee in relation to third party products or services.

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