HP Middle East partners with Dubai International Film Festival 2007 to bring entertainment technology to life

This partnership further strengthens HP's links to the film industry and the digital entertainment arena extending its leadership from the creative process to bringing films and entertainment to the customers' homes.

The Dubai International Film Festival is an ideal setting for HP to share its vision for the future of digital entertainment; a future where technology provides a great customer experience that is more media rich and more connected.

The partnership also provides a platform for HP to showcase to people in the film industry and to consumers how our extensive portfolio of digital imaging, printing, mobility and entertainment solutions are changing the way movies are made and enjoyed.

'HP is honored to support one of the most prestigious film festivals and the premier film event in the region,' said Satjiv S. Chahil, Senior Vice President, Global Marketing, Personal Systems Group, at HP.

'Technology is expanding the ways in which entertainment is created, managed, distributed and enjoyed around the world. This is why HP is so involved in every aspect of the entertainment industry,'

he added.

Abdulhamid Juma, Chairman, DIFF said: 'DIFF is delighted to announce HP as the Technology Partner of this year's festival. HP is a leader in digital entertainment making it a natural partner in ensuring the success of the entire DIFF experience. As a festival, our efforts towards bridging cultures and meeting minds requires a company such as HP that has an excellent track record of providing strong technological support and has also demonstrated a larger appreciation of creativity, innovation and imagination.'