Sungwon opens UAE's first construction site observation deck at SANTEVILL Business Bay

The airconditioned glass-paneled observation deck will allow Sungwon's investors and home buyers to get a first-hand update on the construction of their SANTEVILL apartments on a regular basis. The spacious Observation Deck is 12 metres long and sits on top of 3 containers stacked on top of each other, making it the highest hospitable structure that is not part of the actual buildings to go up in all of Business Bay.

It is reinforced by special construction materials to provide maximum comfort and safety to visitors throughout the year. Adjacent to the airconditioned deck is an open-air viewing deck that will give visitors an opportunity to see the ever-rising construction of Sungwon's SANTEVILL tower amid a backdrop of the panoramic view of the main water canal and the Burj Dubai, the world's tallest building.

The Sungwon Observation Deck was opened by Mr. Chang-Pyo Park, CEO of Sungwon's Middle East Headquarters and General Manager of the Dubai Branch. Also present were Mr. Vincent Ghim, Head of Sales & Marketing, Sungwon, Dubai, prominent UAE investors and some of the first buyers of Sungwon homes at the 25-storey luxurious SANTEVILL development.

Commenting on the new facility in UAE's real estate and construction sectors, Mr. Chang-Pyo Park, said: "It is not common for developers in the region to allow their buyers to get inside the construction site to check on the progress of their building. Sungwon however is committed to delivering on its promise of Quality on Time. Our buyers and investors own this building and they deserve the right to be involved in the construction process. Just like we have built one of the best full scale model apartments in the Middle East to show our buyers what they are buying into, we are now showing them how we are building their building. It is our desire to treat our customers as partners and establish an interactive relationship so that they can get involved in the construction process. We have nothing to hide because we are a confident construction company that builds its own buildings. And this will further enhance Sungwon's credibility in the region, as a trustworthy property developer and construction company."

Mr. Vincent Ghim, Head of Sales and Marketing, said: "Sungwon is keen to showcase its reputation as a construction company that also builds the home that they sell. We built a SANTEVILL model house in our showroom in Dubai to show prospective buyers and investors the quality and type of apartment they will get from Sungwon. Now we are inviting them to observe, any time they want, the actual work that is being done by the construction company in which they have placed their trust. We are telling our buyers; see us at work and then judge the difference that we bring to the property sector in the UAE. Our construction sites are well maintained, clean and well organised. We welcome you to see us build your homes because we are the best and we want you to see why we make this proud claim."

Together with SANTEVILL at Business Bay, Sungwon will also develop a unique world-class lifestyle mixed commercial twin tower property project at Culture Village. These two projects, worth over US$ 500 million, are Sungwon's first major investments in the Middle East.

In addition to its property projects Sungwon is also mobilizing to commence construction of various mega projects soon to be announced in Dubai. It is in the process of finalizing its civil works license to participate in large infrastructure projects in the U.A.E. Apart from its upcoming role in the Deira project, Sungwon has also been appointed by one of Dubai's most exclusive developers, Al Fattan Properties, to market and sell the luxury projects of Al Fattan Properties to prominent investors and figures in South Korea, starting with The Palm Jumeirah Al Fattan Resort and the Al Fattan Currency House in DIFC. Sungwon is also carrying out civil works projects in Bahrain and Qatar, including road, highway and sewerage pipelines. The South Korean company recently won its first civil works project in Bahrain - a AED 400 million contract to construct a massive flyover at the Isa Town Gate Intersection.