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Dyslexia is a condition that affects, by some estimates, over 6% of the Kuwait population. Yet the condition is often not diagnosed and as a result many individuals go through their lives without treatment or specialist help. The KIPCO campaign aims to raise awareness among parents, doctors, teachers and the general public so that people with the condition get the help they need.
Mr Ahmed Huthayfah, General Manager of the KDA said:
'We are delighted that KIPCO and Masharee Al Khair have agreed to support this campaign. We want to raise public awareness about dyslexia and the problems it causes, because in many ways dyslexia is a 'hidden' condition that affects thousands of people who are unaware they have it. This campaign will highlight the huge obstacles and challenges that face people who have the condition. Perhaps the most important part of the campaign is to emphasize that dyslexia is not a disease, but a condition that with the proper treatment can be significantly reduced.'
Mr Huthayfah explained that the KDA was established to increase the public awareness of dyslexia and encourage systematic research of dyslexia in Kuwait.
Mr Abdul Aziz Al Jassar, Vice Chairman & Managing Director of Masharee Al Khair said that:
'As one of the leading charity associations in Kuwait, Masharee Al Khair helps and supports many different projects in Kuwait. This campaign will help many people recognize that they are not alone and can get the treatment they need.'
Ms Abeer Al Omar, KIPCO Corporate Communications Assistant Vice President, said that:
'KIPCO decided to sponsor this dyslexia awareness campaign because we are a socially responsible company that is committed to the future of Kuwait. The evidence suggests that as much as 6.25% of children in Kuwait have the condition and so we must help this group of people deal with their condition through early diagnosis and proper treatment.'
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Posted by Anne-Birte Stensgaard, Senior News Editor
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