BPG rolls out unique integrated marketing services toolkit 'AdvantEdge 360' at group-wide workshop

The new toolkit AdvantEdge 360 was unveiled at BPG's annual workshop that also turned the spotlight on the Group's new corporate identity, and its envisioned future of becoming a respected and trusted knowledge partner for its clients. 220 employees from 29 different nationalities based in the UAE and the Middle East region attended the 3 day offsite workshop, including teams from AdInc, Oman and The Big Idea, Dubai.

The workshop, which was held at the scenic Rotana Beach Resort and Spa, Fujairah, featured invigorating presentations by a number of international communications experts including those from within WPP, one of the world's largest communications services groups. They included Toby Hoare, Board Member of BPG, CEO Team HSBC - WPP and Chairman, Europe JWT, Tro Piliguian, Chief Operating Officer WPP Group, USA, Paul Bell, Managing Director of Bell Pottinger (Special Projects), Alan Fairnington, Chief Executive of Batey (Pte Ltd), Singapore, and Prem Maker, Chairman of ADINC, Oman. Andrew Scott, Board Member of BPG and Director of Corporate Development, WPP was also present at the workshop.

BPG, which comes under the WPP umbrella, was previously known as Bates PanGulf, and became the new corporate name for the Group following a major rebranding exercise that was announced on the first day of the workshop.

Commenting on the workshop, Avi Bhojani, BPG's Group Chief Executive Officer, said: "Talent is the cornerstone of our business. Investing in human resources is a core focus of BPG. The annual offsite workshop brings together the exceptional energy and talent of our staff from diverse cultures, and gives them an opportunity to showcase their skill sets in a fun ambience. It also offers them the opportunity to learn from professionals with vast experience in our business."

He went on to add,

"At the workshop we also unveiled our new integrated toolkit, AdvantEdge 360. This proprietary methodology helps us deliver disruptive and integrated marketing programs across the multitude of consumer touch points. It makes us more accountable for our work and is an important step towards realizing our envisioned future - to become the most trusted and respected knowledge partner to all clients."

Avi Bhojani also said, "At BPG we are in the business of reducing the anxiety of our clients by offering a seamless result-oriented set of multiple services. AdvantEdge 360 will enable us to take advantage of the unique integration of multi-disciplinary skills and guide us through the steps that we need to take to produce cutting-edge solutions for our clients."