du launches limited Gitex 2007 edition of its Visitor Mobile Line package

The 'limited edition' package contains a 'Vice Versa smart card' which provides du customers with instant rewards in more than 270 Vice Versa partner outlets within Dubai. The 'limited edition' of the Visitor Mobile Line package became available at GITEX Technology Week, 8 -12 September 2007 and can be purchased at any du shops, the Dubai International Airport dealer outlets and several authorized dealers in the UAE.

The special pack from the UAE's new telecom provider is designed to provide a host of services including Pay by the Second, Me&Mine, a unique 'Get to know the UAE' section in MyWorld, which offers unique and exciting content centered around information on places to visit and other information visitors would need while they are in the UAE. Visitors will also have access to video calls, mobile TV and mobile broadband, which will ensure they stay connected while in the UAE.

The Visitor Mobile Line package comes with an exclusive travel kit that includes free tourist maps and a mini-guide that introduces them to the sights and sounds of the UAE. All this comes with a handy travel folder that visitors can use to carry their passports, tickets, home SIM cards, business and credit cards.

du Visitor Line subscribers can easily and conveniently recharge their credit using a wide range of recharge cards and through Mobile Payment facility. The Visitor Mobile Line has a validity of 90 days and can be easily renewed. If the subscribers decide to settle in the UAE, they can simply migrate to either Pay as you Go or Monthly Plan packages without having to change their number.

Commenting on the feature-packed product, Osman Sultan, Chief Executive Officer, du, said: 'Our aim is to make guests feel at home while visiting the UAE. We understand the kind of service visitors expect from their mobile lines and have tried to incorporate a balanced mix of information and entertainment to cater to their needs.'

Sultan added 'The Vice Versa Card included in the special edition package of du Visitor Mobile Line offers unique rewards programme with a never-before combination of value and convenience. GITEX is the ideal event to launch the 'limited edition' of the Vice Versa/ du Visitor Mobile Line as it attracts travellers from the Middle East region and beyond.'

'The Vice Versa card gives a traveler rewards whilst dining and entertaining during their stay, which can be spent instantly on personal shopping or leisure activities,' he said.

The Vice Versa smart card gives the customer an average of 10% as an instant reward back on purchases made in any of the 270 partner outlets. The reward is instantly transferred to the card as Card-CashTM (Cash to the card) in a Dirham and US$ value that can be used immediately in any of the Vice Versa partner outlets. The Vice Versa programme includes more than 50 restaurants & cafés in the UAE which offer attractive reward rates of up to 20%.