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Mobile content will be on offer during the Holy month of Ramadan up until Eid al-Fitr.
The content is set to include new and exclusive Mobi-sodes (short versions of the TV episodes) from the famous MBC shows Tash Ma Tash, Baini Wo Bainak & Land of the Prophets. MBC is producing this type of drama mobisodes for the first time in the Middle East and it will be offered to mobile users exclusively on du network.
Commenting on yet another milestone innovation Osman Sultan, CEO, du says: '3G is the future in mobile telephony and the potential of 3G value-added services is vast. Tying up with a TV network as big as MBC we will be strengthening our portfolio of 3G value-added services. 3G customers will be able to watch their favorite local TV shows like Tash Ma Tash and others for the very first time on their mobile phones. Not just this, we are also going to offer various WAP-enabled websites on mobiles that will offer ways to express themselves and access vital information.
Group Director of New Media for MBC, Dr. Ammar Bakkar says, 'Mobile phones offer the convenience of portability and we are glad to partner with du to see popular TV shows such as Tash Ma Tash, Baini Wo Bainak & 'Land of the Prophets' come alive for the very first time on mobile phones. In association with a technology-focused telecom company like du, we intend to offer many more services that will touch the hearts and lives of 3G mobile customers in the UAE as MBC is also focusing on providing the highest quality in terms of mobile content and offerings.'
du partners with MBC for exclusive 3G mobile content during this Ramadan
As a step towards offering a rich bouquet of mobile content during Ramadan, the UAE's new telecom operator du and MBC, the leading broadcasting group in the Middle East, have announced a partnership for offering exclusive mobile content for du customers.
- United Arab Emirates: Wednesday, September 12 - 2007 at 16:55
- PRESS RELEASE
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| From right to left: Osman Sultan CEO of du, Sam Barnett General Manager and COO(Chief Operating Officer) MBC Group and Dr. Ammar A. Bakkar Head of New Media MBC Group. |
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MBC GroupIn 1991, the Middle East Broadcasting Centre (MBC) was established in London as the first satellite, free-to-air multi-channel media group of its kind in the Arab world. Now based in Dubai, in the United Arab Emirates, over the past 15 years, MBC has added a further 5 TV and 2 radio channels, O3 Productions and Middle East News to forge a global media group enriching people's lives through information, interaction and entertainment.
About du
du, the new telecommunications company in the UAE, was launched on 11 February 2007 throughout the UAE. Among du's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments and Self Care. du business offers include Closed Business User Group and preferred International Destinations.
du shops were launched on 25 February 2007, supporting the delivery of du products and services to customers.
du is 40 percent owned by the UAE Federal Government, 20 percent by Mubadala Development Company, 20 percent by TECOM Investments and 20 percent by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.
For further information, please call:
Bina Mathews
PR Manager
du
Mobile: +971 55 4577984
Tel :+9714 3693828
Fax: +9714 3604440
Saugat Chatterjee
Associate Account Manager
JiWin Public Relations
Exclusive Affiliate of Burson-Marsteller in the Middle East
Direct: +971 4 361 3871
Mobile: +971 55 9367045
Fax: +971 4 368 8001
Posted by Medilyn Manibo, Assistant News EditorWednesday, September 12 - 2007 at 16:55 UAE local time (GMT+4)
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Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AME Info Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AME Info Web site.
For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions
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