Saudi Arabia's first direct mail conference kicks off in Riyadh

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Notes and media contacts

BACKGROUND INFORMATION ON SAUDI RESEARCH AND MARKETING GROUP (SRMG)
The Saudi Research & Marketing Group, referred to in English as SRMG, is a business commercial company which was founded under the Companies Law of the Kingdom of Saudi Arabia in 1408H (1987G).

It is a Riyadh based company with headquarters in the Motamarat District at the Makka - Takhassosi intersection.

The Group's commercial activity in the aspect of providing distinguished media services and products is achieved through the issuing of daily newspapers, weekly and monthly magazines and periodicals, as well as books. The Group provides its media products and services to all readers in the Arab countries and the world.
The Group is also active in other areas which are integrated with, and parallel to, basic activities such as publicity, advertising, public relations, printing and publication of distribution of all intellectual and scientific items.

His Royal Highness, Prince Doctor Faisal Bin Salman Bin Abdul Azeez Al Saud, is the Chairman of the Board which consists of 10 founding share holders of the elite businessmen in Saudi Arabia.
The Group's total profits increased significantly over the last three years.

SRMG Vision and Outlook
SRMG stands to lead the Arab publication, printing and distribution industry. It does this through:
• Establishing a strong local base in the Saudi market as the foundation for regional and future global expansion
• Building core competencies and collective experiences in its respective fields
• Focusing on sound geographical coverage
• Through its relentless pursuit to create a communication giant, SRMG's work approach has been to continuously build on infrastructure and hence diversify the services portfolio.

BACKGROUND INFORMATION ON SADUI POST
The Saudi Post adopted a clear strategy to drive the development of the postal sector to serve the growing economic environment and thus promoting a better environment for business, and company investments.

It presented its strategy to the private sector, and in a pioneering step engaged the government in establishing Naqel represented by the Saudi Post.

Understanding the demands of internal development, and since 2005, the Saudi Postal Corporation (SP) established a number of new departments and launched even more new services, while also announcing their new project of addresses and post delivery to business and residential areas.

A total 6123 cities, villages and hamlets are covered by the service and more than 842 million postal items are delivered annually. (Relying on its large and variable fleet of vehicles, its qualified staff, and its advanced information technology backbone, NAQEL, a company that SP has established in a joint venture with the private sector, transports the Saudi Post mail between all of the Kingdom's cities, towns and villages reach 4900 location and monitored through an excellent tracking system from point of pick up to point of drop off.

NAQEL is the main outlet of Saudi Post for providing logistics services in this field. Furthermore, Saudi Post is looking forward to NAQEL continually raising the quality in the mail industry, contributing to the national economy and meeting the governmental, commercial and Saudi society requirements. Since its establishment in the early eighties, the Saudi post has added many new services to fulfill the needs of their customers. The organization now offers a range of services such as a commercial mail service, customer boxes service, direct mail service, express mail service, letters services, mail delivery (Wasel) services, mail depositing boxes service, mail parcel service and new system for postal addresses.

Their most used services across the Kingdom today are the express mail service and the rapidly growing direct mail service. In 2007 Saudi Post became the only national program for delivering mail to business and residential areas in all Kingdom cities. Offering Express Mail Services, Saudi post delivers, same day services, Gulf Ex Services by delivering mail the following day to the GCC Countries.

BACKGROUND INFORMATION ON DIRECT MARKETING SERVICES (DMS)
Direct Marketing Services (DMS) was established in Jeddah in January 2000. Within two years of its establishment, the company's sales and organization had grown by 300%. By the third year of its establishment, DMS had acquired the largest amount of call center setups and roll-outs. Today, DMS is the largest direct marketing agency in the Gulf region, with fully equipped offices and operations centers in both Jeddah and Dubai. DMS is also the proud owner of some of the regions finest state of the art telephony and data solutions.

In 2005, DMS was found to be the only specialized direct marketing agency with capabilities to deploy major multi-channel marketing initiatives. Today, DMS is the only 'One-Stop-Shop' direct marketing agency with fully equipped mailing and fulfillment centers, call centers, creative studios and a business team to support all of the above.
Being the first direct marketing agency in Saudi Arabia DMS have built unparalleled know-how high level partnerships, and above all, a 'GCC Consumer Insight' repository that allows them and their partners to better understand and communicate with the GCC consumer.

DMS also enjoys highly beneficial, modern-technology tools and networking across the company. DMS databases today cover 3.7 million records in total, where 1.2 million records are solely owned by DMS. Furthermore, the company's coverage and span has expanded across Saudi Arabia and the Gulf reaching a record high of 10 million distributed packages throughout the region.

Issued by Hill & Knowlton on behalf of SRMG, Saudi Post and DMS.

For more information contact Manal Quota on Tel: +966 2 652 3232 Ex.207,
Fax: +966 2 652 3131

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