Sybase and Almoayed Group sign strategic partnership deal

Under the terms of the agreement, Almoayed Group will help promote Sybase's BI and Datawarehousing solutions in Bahrain and Qatar.

Speaking on the partnership, Mr. Tawfic Maatouk, Sales Manager (Bahrain & Eastern Province KSA) of Sybase Products Middle East, said,

'We are in a constant mode of expanding our market reach throughout the region by recruiting strategic partners. Almoayed Group has the knowledge, expertise and strong market presence particularly in the banking, telecommunications and governmental sectors. This makes them an ideal partner to promote Sybase in general and our datawarehousing offering which is part of Sybase's Intelligent Enterprise practice. By partnering with a highly reputed and well established IT solutions company such as Almoayed, Sybase is confident of capitalizing on the market potential in Bahrain and further strengthening our position in the region.'

Almoayed Group has been developing and implementing IT and telecommunications solutions in the Middle East for over two decades. The Group has offices in UAE, Qatar, Kenya, Bahrain, Pakistan and India and has vast experience and expertise in the Banking, Airline, Insurance and Telecommunication, Trading and Logistics sectors. Almoayed's core competence lies in Voice-Data Networking, IP Technologies, ERP, Custom Software development and Financial Applications to name a few. Almoayed has the experience and expertise to build solutions for complex business problems and have worked with the biggest and the best customers in the Middle East.

'Almoayed already had excellent exposure to some of the Sybase offerings since our RYTE ERP -Almoayed's in-house ERP- was developed using Sybase's PowerBuilder development tool. We are delighted to expand the level of collaboration with Sybase and to partner with them in the Datawarehousing space,' said Mr. Rajan Mohindra, CEO of Almoayed Group.

'Our company focuses on serving verticals such as Banking, Insurance and large Enterprises and Government Ministries which generate tons of data daily and face constant challenges in performance. Sybase offering in this area is ideal from the point of view of Datawarehousing and Data Mining and will provide customers with enhanced performance as well as high and immediate ROI. What is unique about the Sybase offering is that our customers can use it to enhance the performance of their existing datawarehouse without needing to replace it or use it as its main datawarehouse engine.'

'We see a huge potential for Sybase datwarehousing technologies in Bahrain and look forward to extending our partnership to other Sybase solutions such as mobility as well as expand this relationship to the entire Middle East in near future,' Rajan concluded.