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Initiated and led by Julie Amer, Founder of Mountain High and supported by Land Rover, the official sponsors of the event, this adventure challenge will run from 15th - 20th of October.
The aim of the project is to bring together people from diverse backgrounds, nationalities, genders and age-groups for a common cause of controlling the spread of Diabetes by using the 'power of three - awareness, education and prevention'.
The challenge will involve a test of intelligence, initiative, team spirit as well as physical fitness, navigational skills and a positive attitude. It is a magnificent journey into the past, traveling through some of Jordan's most spectacular architectural wonders, exploring the rich heritage of this magnificent city, living the life of a Bedouin while hunting for the ancient hidden pots containing the knowledge to save the World from Diabetes.
The line-up of activities will include an exciting treasure hunt, hiking up Jordan's highest peak (Jebel Um Adami at 1830m) sand ski-ing, kayaking, camel trekking ,map reading, raft building and off-road driving through the breathtaking terrains of Jordan. Starting from Amman, the team will make their way to Aqaba, across to Wadi Rum then on to the Rose Red City of Petra, which has been nominated one of the new Seven Wonders of the World. The finishing point will see the team at the lowest point on Earth - the Dead Sea at 415 meters below sea level.
The teams will be taken in and out of their comfort zones across desert, mountains, sea and the King's highway, putting to test their ability to cope with the unexpected all along the way.
Speaking on Land Rover's involvement, Andy Gawthorpe, Managing Director of Land Rover Middle East said, "We are very delighted to be part of such a positive initiative, which is in line with our brand philosophy to support activities that inspire, create and deliver a spirit of adventure for everyone. Our partnership with Mountain High has been the result of our common goal and vision to encourage people to 'Go Beyond' their everyday limits for a good cause.'
Gawthorpe added,
"We have provided a range of Land Rover vehicles to the team to help them cover some of the remote and challenging landscapes of Jordan. These include the Range Rover, our flagship model, Range Rover Sport, the performance SUV and a Sports Tourer, LR3; the brand's luxury, family SUV and the LR2, our new, premium, compact SUV and recent addition to the family. All our products offer the dedicated, engineering pedigree that makes them truly capable of delivering across all terrains and hence would be ideal for such an adventure event. We wish all participants good luck and hope their experience is rewarding."
Commenting on the campaign, Challenge Director, Julie Amer said "We are extremely excited about the "Jewels of Arabia" project as it is such a great way to raise awareness for Diabetes and encourage others to get into action and take charge of their health. The team members are all great role models and very enthusiastic about playing an active part in the campaign in the spirit of adventure."
"We are all delighted with Land Rover's support for this project. Apart from the skill, endurance, stamina and dedication of the team members, we also have to rely on strong, capable vehicles to cover the difficult terrains we will encounter. A big thanks to Land Rover for putting us in the driving seat, we know we have a winning combination to make this mission a great success."
Posted by Anne-Birte Stensgaard, Senior News Editor
