Last year, Masafi pioneered the launch of the ready-to-drink Qamaruldeen juice during Ramadan and witnessed an exceptional consumer acceptance. Qamaruldeen is a limited edition from Masafi that will be available all across UAE and selected Arab countries to offer consumers with the unique combination of great taste and wholesome nutrition during the Iftar.
Qamaruldeen is available in a 2L bottle with an innovative and unique design to convey local values and Ramadan spirit.
Qamaruldeen, traditionally popular in the Middle East during the Holy Month, is derived from 100% pure natural Apricots and is the perfect start for Iftar as it produces enough sugar rush to get the digestive system working, thereby soothing jumpy nerves. It also plays a pivotal role in regulating metabolism and is packed with vitamins A, B and C as well as calcium, iron, potassium and phosphorous.
Speaking on the occasion, Mr. Ashraf Abushady, Chief Executive Officer of Masafi said: "We are delighted to re-launch Qamaruldeen during this Holy Month of Ramadan as an answer to last year's tremendous success. The launch of Qamaruldeen demonstrates Masafi's commitment to address the needs and special preferences of our consumers."
Masafi Juice, which contains no preservatives, was the first in the Middle East to introduce the 'hot fill' technology that enables retaining the juice's distinct freshness for the period it is stored. The bottles are recyclable, thereby making them environment friendly.
Masafi has successfully retained its market leadership in the UAE mineral water segment with more than 40% share. The company exports approximately 30% of its product portfolio to different countries. The major importers are Japan, Oman, Kuwait, Qatar, Bahrain, Afghanistan and Djibouti. The company also exports to Germany, UK, Australia, Taiwan, Pakistan, Morocco, Yemen, Sudan, Bangladesh and the Ivory Coast, among others.
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Masafi re-launches traditional Ramadan beverage Qamaruldeen
- United Arab Emirates: Thursday, September 13 - 2007 at 14:30
- PRESS RELEASE
Masafi Juice, one of the leading juice brands in the region has re-launched its popular traditional beverage 'Qamaruldeen' for the Holy Month of Ramadan.
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For further information, please contact:Naeem Badiuzzaman
BPG Public Relations, Dubai.
Tel: +9714-295 3456
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About Masafi
Masafi, the leading producer of pure natural mineral water in the entire Gulf, was established in 1976 with a paid-up capital of approximately $5.5 million. The company has retained its market leadership for the past three decades by providing world-class products which are renowned for their pure natural freshness. This has seen Masafi become the premium reference for bottled mineral water in the entire region. In the process it has built an extremely strong distribution network to consistently deliver to dynamic market requirements and has continuously upgraded its first-class equipment to keep pace with technological advances around the globe.
Being a leading brand that delivers to consumer needs, Masafi's wide product portfolio includes mineral water, tissues, Masafi Juices and the newly-launched Masafi Flavoured Water. The mineral water product line comes in bottles of 1.5 litres, 1 litre, 500ml, 330ml (regular and sports), 330ml kids packaging (regular and sports); mineral water cups in sizes of 250ml, 200ml, and 125ml. The tissue line includes boutique fragrant tissues in three scents, floral tissues in purple, pink and green colors, and car tissue boxes, while the hugely popular Masafi Juices come in an array of original flavors and rich blends available in 2 litre, 1 litre and 200 ml bottles. The flavoured water is available in 4 flavours -- strawberry, lemon, peach and Mint & Lemon in 500ml size.
The company was the first recipient of the ISO 9002 certification in the entire Middle East and was awarded the ISO 9001:2000 certification for developing and maintaining a high standard Quality Management System. Masafi has also been awarded the HACCP (Hazard Analysis Critical Control Points) certification. Masafi is also a member of International Bottled Water Association (IBWA) and Asia Bottled Water Association (ABWA). Masafi Water is tested and approved by NSF International, USA, which carries out annual unprompted audits on behalf of IBWA. Masafi is the first mineral water company in the region to be awarded the prestigious ISO 14001 certification for Environmental Management.
Posted by Medilyn Manibo, Assistant News EditorThursday, September 13 - 2007 at 14:30 UAE local time (GMT+4)
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