• HSBC

Home appliance retailer's popular Gift Registry extended to new outlets

  • United Arab Emirates: Thursday, September 13 - 2007 at 16:31
  • PRESS RELEASE

Brides-to-be across the UAE have said 'I do' to Better Life's Gift Registry service, which was launched a year ago at the Mall of the Emirates outlet.

Following the success of its pilot service, the company, part of the Easa Saleh Al Gurg Group, has announced it will offer the service at its outlets in Bur Dubai and Abu Dhabi.

A popular concept in the west, gift registries allow newlyweds to create a wish list of products at a specific store, which serves to guide the purchases and contributions of friends and relatives. Under the service, Better Life's entire range of products is available for gifting purposes. Products include toasters, juicers, refrigerators, dishwashers and built-in-kitchens. Gift vouchers are also available.

Ajai Dayal, General Manager, Retail and Marketing, Easa Saleh Al Gurg Group, said: "Home appliances and accessories make perfect gifts for newlyweds, who are setting up homes for the first time, and who need that little extra help in doing so. For the couple's loved ones, Better Life's Gift Registry makes the gift-giving process faster, and ensures that the gift will be something that is treasured."

Better Life's flagship store is located on the first level of Mall of the Emirates. Other outlets in the UAE are located in Al Ittihad Road - Deira, Al Wahda Mall - Abu Dhabi, and Ras Al Khaimah. Exclusive Alno Kitchens Store - Opposite Strand Cinema junction.
Brides to be choose Better Life. 
Brides to be choose Better Life.
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Notes and Media Contacts »

Better Life is the only specialist home appliances chain in the UAE and is part of the Easa Saleh Al Gurg Group (ESAG). A large portfolio of world-class Western brands under Better Life which include Siemens, Electrolux, Fisher & Paykel, Zanussi, Terim, Vestfrost, Forbes, Ufesa, Wolf Power, and many more under its wings.

Besides consumer home appliance, Better Life also offers an extensive range of luxurious ALNO kitchens that are tailored to suit individual tastes, comforts and desires.

Better Life Showrooms: Mall of the Emirates, Sheikh Zayed Road, Tel: 04 3410716. Al Ittihad Road, Tel: 04 2680656. Ras Al Khaimah, Tel: 07 2274858.
Al Wahda Mall Tel: 02 4437567. Opening soon Al Raha Mall Abu Dhabi

Exclusive Alno Kitchens Store: Opp Strand Cinema junction. Tel: 04 3375062

The Easa Saleh Al Gurg (ESAG) Group was founded by the Chairman of the Group and the UAE's ambassador to the UK, H.E Easa Saleh Al Gurg CBE, in 1960. Today the group is associated with over 20 brands such as British American Tobacco, Unilever, Dunlop, United Colors of Benetton, and Burmah Castrol.

For more information, please contact:

Charlene Rodrigues/ Hady Farouk
Polaris Public Relations
Dubai, UAE
Tel: (04) 3348522
Fax: (04) 3341326

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