Silverjet announces daily flights between Dubai and London

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Notes and media contacts

*Sleeper service - on night flights the aircraft becomes a designated Quiet Zone to maximise sleep time. No serving trolleys, no frustrating and unnecessary announcements during the flight, removal of all overhead reading lights and call bells, all food and beverages individually served plus a late breakfast to eat on board or take away.

To book visit www.flysilverjet.com or call +44 8448 550111

About Silverjet
• Silverjet is a British business class airline revolutionising long haul travel by offering customers a private jet style experience
• Founded by CEO Lawrence Hunt in 2005. Hunt's inspiration came from his own unsatisfactory experiences travelling business class. He felt that the traditional model of business passengers paying higher rates in order to subsidise the cheaper economy seats was nonsensical, and that a business-class only service, based on the single carriage model of low cost carriers, was a viable business idea
• Silverjet operates a fleet of Boeing 767's in a one class configuration
• Listed on the AIM 12th May 2006
• Silverjet began flying on 25th January 2007, with daily flights between London Luton airport and New York Newark airport. A second daily service will commence 23 September 2007
• A daily service between London Luton airport and Dubai International airport was announced 17 September 2007, with flights commencing 19 November 2007
• Silverjet has won a number of industry awards including the Environmentally Aware Airline 2007 from the Institute of Transport Management (ITM), Condé Nast Traveller's inaugural Design and Innovation award for Aviation, Condé Nast Traveller Readers' Award for Best Business Class Only Airline 2007 and Travolution's Best Airline Website award
• Please see fact sheet for further information

For more information, please contact
Suzan Dargham
Associate Account Manager
Suzan Dargham
TBWA\RAAD
Tel: +971 4 2226667 ext. 180

SILVERJET- FAST FACTS
30 minute check in, 102 flat beds

• An exclusive British business class airline revolutionising long haul travel by offering customers a private jet style experience between Dubai, London and New York at value for money prices
• Service launched on 25 January 2007, with daily flights between London Luton airport and New York Newark airport return. A second daily service will commence 23 September 2007
• A daily service between London Luton airport and Dubai International airport was announced 17 September 2007, with flights commencing 18 November 2007 return
• Silverjet is the first business class only airline to fly to a non-transatlantic destination from the UK
• Silverjet is the only commercial airline in the world to offer private terminals with dedicated security channels, allowing check-in just 30 minutes before departure (45 minutes for customers with luggage to check into the hold)
• Winner of the inaugural Condé Nast Traveller Design and Innovation Award for Aviation 2007
• Winner of Condé Nast Traveller Readers' Award Best Business Class only airline 2007
• Winner of Travolution award for best airline website
• Winner of 'Environmentally Aware Airline 2007' by the Institute of Transport Management (ITM).

The Silverjet pre-flight experience includes:

• Exclusive facilities:
- Dubai International Airport (DXB): the first and only commercial airline in the world to use the 5,000 square foot Executive Terminal for customer arrivals and departures
- London Luton Airport (LTN): 9,000 square foot Silver Lounge, an exclusive private terminal at London Luton airport
- New York Newark (EWR): Private lounge at Newark on arrivals level in terminal B, offering exclusive check in and lounge facilities separate from the main terminal areas
• 30 minutes check-in before departure (45 minutes for customers with luggage to check into the hold)
• Concierge meet & greet baggage drop
• Online or lounge check-in - no check-in desks or queues
• Seat selection - the ability to choose your seat online
• Complimentary chauffeur transfers for all fully flexible return fares to and from Dubai International (terms and conditions apply), and to and from Luton (up to 60 miles and central London). Customers booking standard tickets can purchase chauffer service and valet parking transfers at the time of booking
• Personal allowance for checked baggage is two items (up to 30kg per bag)

The Silverjet in-flight experience includes:

• Quiet Zone - on night flights the plane is a designated Quiet Zone to maximise sleep time. No serving trolleys, no frustrating and unnecessary announcements or lighting during the flight, removal of all overhead reading lights and call bells, all food and beverages individually served, a late breakfast to eat on board or take away to maximise sleep time
• Ladies only toilet
• Qibla service - on request
• Silver Diner - a wide range of freshly prepared individually served meals, all prepared to Halal requirements
• Silver Screen - a personal digital entertainment system featuring a selection of current films, television programmes and music
• Seat power for using laptops throughout the flight
• Spacious stowage for carry on baggage and hanging wardrobes
• Silverjet's crew are rigorously selected and undergo an extensive training programme, with a dedicated session on cultural awareness. Onboard crew to customer ratio is 1:10

Flight times

Flights from Dubai International airport depart at 10.30 arriving at London Luton airport at 14.45. Flights from London Luton airport depart at 21.00 arriving at Dubai International airport at 08.30 the following day. All times are local.

The people

Lawrence Hunt, Silverjet founder and CEO, is a successful entrepreneur with a background in the travel and technology sectors. Hunt's inspiration for Silverjet came from his own unsatisfactory experiences travelling business class, paying extortionate prices for ultimately very poor service. He felt that the traditional model of business passengers paying higher rates in order to subsidise the cheaper economy seats was nonsensical, and that a business-class only service, based on the single carriage model of low cost carriers, was a viable business idea.

The Company's Managerial team features a huge amount of airline experience: Chairman Peter Owen spent 21 years at British Airways with his final position as Director of Operations until 1990. Since then he has been Chief Executive at Aer Lingus and other high level companies. Martyn Bridger, Customer Experience Director spent 24 years at British Airways culminating in his final role as Head of In-Flight Services for the entire British Airways fleet.