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Boudoor presents a constallation of jewels inspired by the moon

  • United Arab Emirates: Tuesday, September 18 - 2007 at 13:41
  • PRESS RELEASE

Damas, the leading international jewellery retailer in the Middle East, showcases the latest jewels of its bestselling brand - Boudoor.

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  • Earrings from Boudoor.
    Earrings from Boudoor.
Presented in 18k white and yellow gold, each piece in the collection is set with the finest cut diamonds in trilogy setting.

Boudoor means 'a constellation of moons' in Persian, and is inspired by the constantly changing phase of this heavenly body. As a collection devoted to the modern woman, Boudoor seeks to empower with its signature diamond trilogy symbolizing the past, present and future and offering the woman of destiny the power to live the life of her dreams.

Tawhid Abdullah, Managing Director of Damas, explains:

"Boudoor has emerged as one of our most sought-after house brands, particularly among ladies who truly understand the meaning of subtle elegance. Its latest pieces carry with them the iconic trilogy theme that never fails to make a strong impression. The innovative design, setting, and close attention to detail make each Boudoor piece truly something to enjoy."


Boudoor unveils three scintillating designs resembling the subtle crest of the moon and its undulating curves. One of its popular motifs features three diamonds arranged in a vertical row, with the first and third stones placed in the centre of two hearts fashioned from white gold, while the middle one - symbolic of the present -- sparkles by itself. The captivating design seems to urge both wearer and onlooker to live fully and relish the beauty of the moment for the past is history and the future, as yet, a mystery.

In another motif, Boudoor displays sparkling brilliants placed at every trough of its wave-like design, speaking of the importance of respite and replenishment that are so vital to a woman's well being, moments when she rejuvenates herself - body, mind and soul -- to emerge once more fully charged for her multifaceted role in life.

Boudoor's winning design appeal lies in the equal importance given to both metal and stone, to achieve an effect where neither diminishes the presence and effect of the other. The woman of today seeks jewels to express her mood and magic, style and substance. The new collection offers pleasing designs that the career woman and lover of elegant jewellery would love to wear and cherish for a long time.

The elegant Boudoor collection is available in Damas shops across the UAE.
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Notes and media contacts

About Damas:

The journey of Damas began in 1907, and today it has grown from a UAE based company into a global fashion and jewellery network spanning UK, Italy, Libya, Turkey, Egypt, Sudan, Jordan, Maldives, India, Lebanon, and throughout the GCC countries with over 386 sales points worldwide.

Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Gucci, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Roberto Coin, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, among many others.

The innovative in-house collections include the majestic Bridal jewellery, exclusive jewellery brands such as Boudoor, Hayati, Riwaya, Jawaher, Farasha, Fairuz, Harmony, Farfasha, Al Manthura; watch brands Varotti and Aquamarin; and a wide range of other classic and contemporary jewellery and watch collections.

Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000 & 2004 for jewellery design.

For more information please contact:
The Idea Agency PR Department
Tel: 04-3434424 Fax: 04-3434305

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