Khimji Ramdas launches wellness facility with Cybex state-of-the-art fitness equipment

The fully modernized interactive gymnasium-cum-showroom unveils the latest technology fitness equipment from the Cybex International (USA) range to give a truly first class experience to de-stressing and revitalizing one's energy resources.

The new activity center is expected to raise the bar on recreational fitness and wellness facilities. It is part of a comprehensive program to enhance the wellness levels of KR's own employees as well as spread the philosophy of "fitness-sports-life" by reaching out to other select members of the society.

The remodeled and refurbished, approx. 3000sq. ft. of space, has been designed with a "contemporary and vibrant feel' with the most efficient and optimal usage of space. It boasts of a full complement of bio-mechanically designed sophisticated exercise equipment from Cybex, a market leader in fitness equipment supplies in the United States.

These include cardio machines, free weight stations, circuit machines, dumbbells, sauna and steam bath, alongwith a revitalizing juice bar, among other state of the art features. One of the most prominent features of the new space is the ambience created by friendly lighting and piped music, spilling in through submerged Bose speaker systems.

In the words of Pankaj Khimji, Director, Khimji Ramdas - "In today's stressful environment we recognize the importance of holistic well-being; the new facility will offer a lifestyle experience which would be an important step in the right direction."

"The highlight of the Khimji's "bodySpeak" wellness program would be customized fitness training regimens supported by newly inducted fitness instructors' says Captain Sekar Srinivasan, Sr. Divisional Manager Special Projects.
A new strong focus on Health & Fitness has propelled many a private sector company and institution to embark upon setting up fitness facilities for their employees and members. With a robust design, development and service resource base and experience of operating and managing such specialized state-of-the-art facilities Khimji Ramdas Special Projects Division finds itself uniquely placed to offer this expertise to the Oman market. The comprehensive tie-up with Cybex International (USA) equipments, producer of the world's finest commercial fitness products, also provides KRSPD the strength to capture a leadership position in one of the Oman's fastest growing service industry.

Stated Karem Shaikh, Business Manager, "Our Fitness Unit is focusing on customized solutions and conceptualization of wellness facilities to corporates, government and educational institutions, hospitality sector and commercial operators, on a turnkey basis 'from thought to finish'."

The Fitness Unit of Special Projects Division has in the past six months conducted a study to correlate the market expectations vis-à-vis availability. The study reveals that there is a good potential for the market to go a step ahead than just selling equipment. From a close assessment of the market scenario and customer requirements, it has emerged that, it is not only important to provide quality fitness equipment with good technical support but also skilled staff to teach & manage fitness.
With "bodySpeak" the new facility, KRSPD has pioneered a fresh and unique approach to marketing through the medium of an interactive and dynamic showcase facility that serves a dual purpose.

The facility supported with professional trainers will be available to KR staff and a select clientele, at an affordable cost. It will focus on quality and will specialize in providing a fitness regimen coupled with health advice as part of a Fitness and Lifestyle Improvement Program (FLIP).

Furthermore "bodySpeak" will also serve as an interactive display showcasing the renowned Cybex brand and the reliable KRSPD Fitness Unit's developmental and maintenance support services. As an extension, the same facility will also serve as a training ground for fitness experts.

This multi-focused approach will pave the way for KRSPD to establish and capture a position as a one-stop shop and an industry leader in the fitness category.