Lightweight jewels emerge as the working woman's adornment of choice says World Gold Council

A growing number of women select jewellery that can fit into their ever-changing lifestyle and can be worn both at work and for casual evenings of shopping or meeting up with friends.

According to World Gold Council, the global advocate of gold, women's preference in jewellery has seen a strong shift towards everyday wear. The study further reveals that the glow and innate beauty of a gold ornament has very high appeal to working women. Today's trendy women believe that gold is the best choice to indulge in and treat yourself.

"Today, women are not buying jewellery to merely keep in the safe either because they are too heavy or ornate. They would rather buy versatile pieces that can be worn on regular days as an extension of themselves, their unique stature and individual essence. Designers experimenting with new design concepts, who would have been frowned upon just a few years ago, are today being recognized for their signature designs and avant-garde flair", said Ms. Lama Al Saheb, Public Relations Manager for the World Gold Council.

As women dare to dream and live the life they have always wanted, gold jewellery is the reward they give themselves for every small achievement. Highly original pieces with unique detailing and blend of colors interpret simple motifs like hearts, flowers and geometric designs. The most unusual designs see women casually adorned in sheer, minimalist jewellery that can be changed everyday and every occasion. With marketers going all out to offer numerous design options, women can easily find the perfect piece to match their style sensibility.
Gold is a treat - its warm glow, softness and tactility, and the numerous ways it can be crafted with different finishes and textures place it in a realm of its own. Talisman-like and tantalizing, a golden jewel is the perfect adornment to make a memorable fashion statement.

Besides requiring very little maintenance, light jewellery is today a true joy for working woman as she can wear it as a celebration of her achievements as an individual.