Apple IMC ME ends GITEX 2007 on a high

With a wide range of diverse products, including the latest offerings from Apple, ABM impressed audiences with a new, innovative stand for displaying products and services at this year's event.

Staffed by ABM officials, the event was used to address the public through key interactions, as well as giving presentations. The staff attended to the needs of all visitors and ensured that all queries were answered appropriately.

At this year's GITEX, the exhibit was divided into dedicated sections showcasing the iPod and its accessories, consumer products such as the new iMac, MacBook and others, and professional hardware products from Apple, such as the MacBook Pro and MacPro. The stand also included an exclusive presentation area, where live, informative demonstration sessions on different products including iLife 08, iWork 08, and FCS 2, were held daily. The stand was also used by Adobe for several interesting presentations on their Creative suite CS3.

With a huge visitor turn out on each day of the IT exhibition, a key attraction for enthusiasts was the latest Apple iPods - including, the new Apple iPod Classic, iPod Nano and iPod Shuffle.
Speaking on ABM's participation in GITEX 2007, Elias Abou-Rustom, General Manager, Arab Business Machine Ltd. said,

'We were extremely pleased with our participation in this year's version of GITEX. Definitely, the visitor turnout, our stand design and the various presentations were key factors in our success. We had several important messages to convey to the regional audience and we were able to convey the same quite effectively through different presentations and product demonstrations. GITEX 2007 also gave us an opportunity to showcase our latest products, including the new iPods.'