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Apple IMC ME ends GITEX 2007 on a high

Arab Business Machine Ltd., Apple's Independent Marketing Company in the Middle East, recently announced a highly successful showing at GITEX 2007.

  • United Arab Emirates: Sunday, September 23 - 2007 at 14:08
  • PRESS RELEASE




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With a wide range of diverse products, including the latest offerings from Apple, ABM impressed audiences with a new, innovative stand for displaying products and services at this year's event.

Staffed by ABM officials, the event was used to address the public through key interactions, as well as giving presentations. The staff attended to the needs of all visitors and ensured that all queries were answered appropriately.

At this year's GITEX, the exhibit was divided into dedicated sections showcasing the iPod and its accessories, consumer products such as the new iMac, MacBook and others, and professional hardware products from Apple, such as the MacBook Pro and MacPro. The stand also included an exclusive presentation area, where live, informative demonstration sessions on different products including iLife 08, iWork 08, and FCS 2, were held daily. The stand was also used by Adobe for several interesting presentations on their Creative suite CS3.

With a huge visitor turn out on each day of the IT exhibition, a key attraction for enthusiasts was the latest Apple iPods - including, the new Apple iPod Classic, iPod Nano and iPod Shuffle.
Speaking on ABM's participation in GITEX 2007, Elias Abou-Rustom, General Manager, Arab Business Machine Ltd. said,

'We were extremely pleased with our participation in this year's version of GITEX. Definitely, the visitor turnout, our stand design and the various presentations were key factors in our success. We had several important messages to convey to the regional audience and we were able to convey the same quite effectively through different presentations and product demonstrations. GITEX 2007 also gave us an opportunity to showcase our latest products, including the new iPods.'





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About Apple:
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and will enter the mobile phone market this year with its revolutionary iPhone.

For additional information visit Apple's PR website (www.apple.com/pr/).

© 2007 Apple Computer, Inc. All rights reserved. Apple, the Apple logo, Mac, Mac OS, Macintosh and iPhone are trademarks of Apple. Other company and product names may be trademarks of their respective owners.
Anne-Birte Stensgaard Posted by Anne-Birte Stensgaard, Senior News Editor
Sunday, September 23 - 2007 at 14:08 UAE local time (GMT+4)

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